By visiting our site frequently you will know about the newest changes in SEO, the latest updates in Google‘s algorithm and so on. In SEO it is very important to stay updated, to know every change, to know when every change must make you change something. It’s better to visit our blog daily and be sure that you’re updated to every change than to visit not as frequent and risking to not be updated. We, webmasters know how much time we spend working on our website(s) and we want to get the best results with our websites because we spent precious large amount of time working on it.

Source: https://www.imforza.com

I) EMD impact on on-page

According to the EMD update include below facts:

1. you should include the targeted keywords in the domain name.
2. It help to develop targeted keywords from authority site.
3. brand name as well as keyword mention in domain.
4. You should have good authoritative contents.

   Steps to be followed according to EMD update

   1. collect keywords.
   2. Buy high PR domain having brand name/keyword in it.
   3. convert site into business authority site

      According to EMD update you should include keywords exactly in

   1)title ,description ,keywords tag

   2)alt tag

   3)h1,h2,h3 tag

   1. II) EMD impact on off page

   1)According to EMD update you should use quality back-links for off page.

   For example if you have website representing health issue then you can have back-link from website giving information about medicine.

   2)You can use face-book , YouTube , twitter channels for off page.

   3)Many of the sites got penalized because of irrelevant anchor text profile.

    

Google has confirmed a new Panda update as of 6 November, and also provided some information into how the regular search engine user might be affected.

The latest Google Panda update is the 21st confirmed in total, and maintains the estimated 4-6 week release schedule from one update to the next, since the first update was released on 24 February 2011.

Panda updates can be the stuff of nightmares to the SEO. It is a filter designed to keep sites with poor quality content from weeding their way into the top Google search results. If sites which have been hit before have made the changes necessary to improve their content, they can avoid further punishment. Alternatively, sites that have not been hit previously, may not be so lucky in a fresh update, and could be penalised as well.

According to the search engine giant, the Google Panda update would affect 0.4% of queries which a regular user might notice. But a greater percentage of English language searches in the United States would be affected. In the US, 1.1% of searches in English would be affected.

The first Panda update, on 24 February 2011 was introduced to combat so called content farms, which allowed websites to gain premium search result real estate with ‘shallow’ or ‘low quality’ content. The new algorithm immediately affected around 12% of US searches.

Like many of the updates which have preceded it, the latest Google Panda update was confirmed after being rolled out. The best way to safeguard your site against the repercussions of a Panda update remains to follow common guidelines on quality content and positive SEO.

• Remove site Webmaster tool
• Remove footer links
• Reset all pages (keyword density or stuffing)
• Perfect anchor text optimization both internal or external
• Add some unique or quality content & images
• Remove duplicate content
• Resubmit sitemap and site in Google webmaster tool

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Anchor Text

This is the main one that’s got a lot of people in a stir. Google have announced 2 updates relating to the use of anchor text which is very telling indeed. The first of two updates included tweaks to handling anchor text where they effectively said that a specific classifier related to anchor text will be switched off.

It’s not entirely sure what this means, but some have postulated that this refers to the use of brand anchor text vs non brand anchor text, as well as commercial words vs non-commercial words. In any case, the methods used to process anchor text have evolved. They say it’s to make their scoring cleaner and more robust, so if anything this will just affect the way Google analyse anchor text, and so it may have minimal impact on rankings within the SERPs.

The second update involving anchor text refers to what Google refer to as a better interpretation and use of anchor text. This is where they’ve improved the way they determine the relevancy of specific anchor text to that of specific search queries and websites.

It’s believed this really points to the way that Google devalued the use of exact match anchor text. Whilst many in SEO know this already, this latest update could be an extension, where another type of anchor text is being devalued. In any case, those performing good quality SEO know that it’s best to use a variety of anchor text, not just exact. So, diversify using broad and phrase anchor text. Don’t just rely on exact match keywords, but also brand terms as well as non-commercial terms that are relevant.

Indexing of Profile Pages

Another update that should have particular attention paid to it involves a better indexing of profile pages. Google go on to say that the change improves the comprehensiveness of public profile pages in their index. Also, that these will be sourced from more than 200 social media sites.

So, unless you’ve been living in a cave for a while, you will no doubt have heard of Google Plus. This update has been taken to mean that profile pages from social media sites (including that of Google Plus) will appear higher up in the SERPs. What does that mean for you? Well, if you’re working on a business’s SEO campaign, then you need to be seen on the major social profiles.

It’s known search engines are increasingly reliant on social media, and in addition that Google place a strong emphasis on brands within their SERPs. So, ensure that social and branding play a huge part in your SEO campaigns, as you’ll be rewarded with higher rankings in the SERPs.

Sitelinks

Staying with the emphasis on brands, Google have also announced a sitelinks data refresh. The launch of mega sitelinks was perceived to favour brands, as those who ranked first for a branded terms are now rewarded with larger sitelinks, taking up most of the SERPs before the fold. The update means that the sitelinks that appear beneath the search result will have greater relevancy to your users.

This has been achieved using an offline process which analyses the site structure to determine the most relevant links to show users. So what does this mean for you? Well ensure that your site is well structured and easily crawlable for the search engines. From here they can determine which pages are most relevant and looked at by your users.

These were just some of the updates that Google announced at the start of the month. As with any updates, these are open to interpretation and so if you have anything you’d like to add or share, then please do within the comments section.

In a nutshell here’s the lowdown:

• Make sure you have fresh content on your website. The timing matters. Add or update your sites content at least once a week.
• Hand re-written content will out perform spun content. Spinning is DEAD. Google’s getting really good at synonymrecognition.
• Bite the bullet and add the Google +1 buttons to your website.
• Social profiles (think Twitter and Facebook) are more important than ever. Having strong social signals helps Google assign authority to your site.
• News content will place you above others in the SERPS, so issue press releases often. Even once a week.
• Video marketing freshness will get you more exposure and traffic to your site. Mini videos work great.
• Deep link to all pages on your website with a variety of anchor text – NOT just your keywords.
• Fresh images will rank better. Images offer higher value to visits. Build info-graphics and share on Pinterest for example.
• Use infographics, rename images and use original pictures.
• Build your backings using multiple sources,

2. | Copyright Guava LimitedGoogle Webmaster Tools Updates Site wide issues now split out from per page issues. Google used to report on DNS resolution failures, connectivity issues with your web server, and problems fetching your robots.txt file by URL. However these have been split so that webmasters can keep track of the failure rates for each type of site-wide error. If there aren‟t any errors then these will be summarised with some friendly check marks to let webmasters know everything is OK with their website (see below).

3. | Copyright Guava LimitedSearch Quality Updates Google released a blog post with over 40 search improvements which are being picked over by SEO‟s around the globe: http://insidesearch.blogspot.com/2012/02/search-quality-highlights-40-changes.html Increased local results in searches – searches for generic terms that often have local meaning Refreshed per-URL country information. [Launch codename “longdew”, project codename “country-id data refresh”] We updated the country associations for URLs to use more recent data. “Site:” query update [launch codename “Semicolon”, project codename “Dice”] This change improves the ranking for queries using the “site:” operator by increasing the diversity of results. Link evaluation. Google have changed the way in which they evaluate links and are turning off a method of link analysis that they have used for several years. The impact of this change has been downplayed by Google engineer John Mu International launch of shopping rich snippets. Shopping rich snippets [project codename “rich snippets”] have been used by Google to highlight product prices, availability, ratings and review counts.

4. | Copyright Guava LimitedGoogle‟s Venice Update & Local Optimisation Google released a notification regarding over 40 search improvements in February this year. There were several size-able updates within the release, one of which being Google‟s Venice update which will have a large impact on how local search results are displayed in Google‟s results. Searches for generic terms that often have local relevancy such as “flower delivery” or “eye test” are now seeing more local listings appearing in the place of more traditional landing pages and separately from the Google Places result. Google also state that this has also been linked with increased recognition of which URLs belong to which country. “This now means that any bricks and mortar businesses will need to make sure that they have well optimised and useful landing pages for all their local stores, in addition to the their normal Google Places pages.” Teddie Cowell

5. | Copyright Guava LimitedGoogle‟s Venice Update & Local Optimisation Shown Above – A search query for the keyphrase “eye test” with the location set to Oxford, UK.

6. | Copyright Guava LimitedGoogle‟s Venice Update & Local Optimisation Shown Above – A search query for the same keyphrase “eye test” with the location set to Manchester, UK.

7. | Copyright Guava LimitedBing Recommend single URL policy Bing have recommended the “one URL per content item” strategy which is becoming a popular standard for website development “At Bing, we want to keep things simple by proposing the “one URL per content item” strategy. For each website, instead of having different URLs per platform (one URL for desktop, another for mobile devices, etc.), our feedback is that producing fewer variations of URLs will benefit you by avoiding sub-optimal and underperforming results. It can help manage unwanted bandwidth usage as well. Optimise meta data and copy on store pages for local queries” Duane Forrester , Bing http://www.bing.com/community/site_blogs/b/webmaster/archive/2012/03/07/building-websites- optimized-for-all-platforms-desktop-mobile-etc.aspx Google‟s stance remains less clear with individual Googlers recommending the single URL approach yet the main guideliness still focus on mobile redirection

8. | Copyright Guava LimitedGoogle Over Optimisation Penalty? On a recent panel at SXSW, Matt Cutts (head of Spam at Google) stated: “We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.” However the concept itself is nothing new as Google have been making modifications to their algorithm regarding over optimisation for some time now (think keyword stuffing, aggressive footer links, too many backlinks with similar anchor text etc). Google have yet to announce any official statement or documentation about the update however it is sure to create a great deal of speculation over the implementation of traditional SEO techniques. Google have relied on a culture of fear in the past to control SEO activity so it could be a case of Googles bark being worse than its bite.

9. | Copyright Guava LimitedGoogle Over Optimisation – Guava Verdict “As with most of Googles algorithm changes, we wont know the real world impact until the update is actually live. In 2009, Matt did a video on over optimization penalties saying there was no such thing so it will be interesting to whether this actually comes in the form of an actual penalty or whether Googlebot will focus less on signals that are easy to game (h1, page title, internal links etc).” Gary Moyle, SEO Manager “It won‟t affect you as long as you continue to ensure you create a useful well optimised website with good content, this is something Matt says in the article he wants to reward. Also there are two points to what Matt described: 1) How Google can help websites that are not very well setup still be competitive. 2) 2) Penalising websites that over optimise‟. The examples over optimising given being: keyword stuffing, bulk link exchanges etc. So this is business as usual but with the dial turned up a bit.” Teddie Cowell, SEO Director

10. | Copyright Guava LimitedGoogle “Search Plus Your World” To LaunchBeyond US “Google has announced that by default, it will begin encrypting search beyond Google.com in the coming weeks. Since the reason Google uses secure search is primarily to enable its “Search Plus Your World” personalized results, this means SPYW is likely to expand beyond the US. It also means that search marketers can expect the percentage of “not provided” data they see to greatly increase.” http://searchengineland.com/googles-search-plus-your-world-to-launch-beyond-us-113840 Google has announced this roll out internationally however it seems likely that the rollout will be targeted towards English speaking countries first such as google.co.uk (Google UK) with eventually roll out to most common languages. We are already seeing large spikes in “not provided” data for UK clients occurring around 5th March and this figure looks set to go beyond the 10% figure for many clients despite Google claims that the percentage of “not provided” data should remain under 10%.

11. | Copyright Guava LimitedThe Google Display Network gets its ownAdWords TabGoogle has decided that it‟s display network islong overdue a separation from the waytraditional search campaigns are managed in theAdWords interface, and as a result has awardedthe Display Network its own tab!This will enable us to bid, target and optimisedisplay campaigns all from a single place.

12. | Copyright Guava LimitedThe Google Display Network gets its ownAdWords Tab – ContinuedSince effective contextual targeting is pivotal to the successful running of display campaigns, Google hasenhanced its contextual targeting to, in Google‟s words, „combine the reach of display with the precision ofsearch, using Next-Gen Keyword Contextual Targeting‟.In short, being able to tweak and adjust your contextual campaigns down to individual keyword level. Thislevel of transparency gives us the ability to now optimise display campaigns to aggressively target thoseparticular keywords which are proving to perform well, as well as making it „easier for you to extendsearch campaigns to display and more efficient to run the two types of campaigns together‟ (Google).As part of this update, Google are also introducing a way tovisualise the reach of your display campaigns, and access howthat reach is influenced by combining multiple targetingtypes, such as keywords, placements, topics or interests.

13. | Copyright Guava LimitedNew Ad Status Insight for AdWordsGoogle has released a new function in AdWordswhich complements existing ad diagnosis tools, toidentify reasons why your PPC ads currently mightnot be showing.The updated Status column, accessible from theAds tab, will provide more detailed insight into anyissues with ad approval or policy limitations forindividual ads.To access the new functionality, simply hover overthe speech bubble – consequently a windowcontaining whether the ad is showing for thatparticular keyword in a particular location and thereason why it may not be showing is displayed.

14. | Copyright Guava Limited New Ad Status Insight for AdWords – Continued You also have the option to re-diagnose the ad with a different keyword or target location by clicking „edit‟ next to the relevant field. For target location you can either enter specific coordinates, or more usefully search by place name.Guava Verdict “This is a nice little feature for quickly obtaining insight into your ad‟s eligibility within the AdWords interface. It‟s particularly useful for advertisers whose products might potentially infringe on some of Google‟s advertising policies, for example resellers of trademarked goods. In these instances ads often have „approved (limited)‟ status or may even be disapproved, so quickly accessible information on the reasons why enhances the ability to make quick amendments or exception requests. For those advertisers selling „restricted‟ products or services, the target location diagnostic is extremely helpful, as some restricted areas of business as deemed by Google might only have limitations in specific countries.” Melanie Wood, PPC Account Manager

15. | Copyright Guava LimitedGoogle „Near-Phrase/Near-Exact‟ Match Type Beta Google has been trialling a new match type, „near phrase, near exact‟, which has been in limited beta since November last year and is due to complete at the end of March. This is designed to broaden exact and phrase match keywords with syntactic variants including plurals, misspellings, abbreviations and acronyms, but does not include synonyms. Google has stated that the benefits of this match type are that it assists the advertiser in driving supplementary traffic with minimal effort, carefully broadens the coverage of existing exact and phrase match keywords and eliminates the need to build out extensive keyword lists covering all possible variations of a keyword.Guava Verdict “The introduction of near phrase, near exact further demonstrates Google‟s focus on driving more volume (and therefore spend) for advertisers, and will no doubt make certain, perhaps even relatively untouched or undiscovered SERPs, more saturated. Many (smaller) advertisers use phrase and exact matches to both ensure and maximise qualified traffic for limited spend, particularly in competitive verticals, so may be reluctant to diverge from these. In fact, this may better benefit the current broad match advertiser where volume can be refined without killing traffic levels altogether, but as always it will be interesting to see the results when fully launched.” Sam Vandermark, Senior PPC Executive

16. | Copyright Guava LimitedNew Google Analytics Social Media Reports Google has recently introduced Social Media Reports in Google Analytics intended to enable advertisers to more accurately assess the value of their social media activities, in particular which channels are driving engagement and are proving effective both on their website and across the web. Google says that „the new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business‟. The reports include an overview of social performance and its impact on conversions, visibility on which conversion goals are being impacted by social media and which of your content is being most shared across the web to name a few. For more detailed insight, Social Media & Analytics Manager at Guava, Mark Edmondson, has written an article on how these reports can now expose the true value of social media.

17. | Copyright Guava LimitedSearch Alliance happening in Q2 If you weren‟t already aware,Yahoo! and MSN have officially announced that the Search Alliance is taking place at the end of April, long overdue from their initial announcement. This means that all Yahoo! paid search accounts will be transitioned to and subsequently managed through Microsoft adCenter. In terms of management, only needing to optimise from one platform is more effective, but we will not have visibility on segmented search volume by engine. All Guava clients will be informed of the exact changeover date and our PPC teams are continuing to manage and optimise both accounts until the transition is complete, to ensure clients keep receiving valuable traffic from both accounts.

Source: slideshare.net

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