A few months ago I blogged about the recent Skittles Campaign including spots such as “Touch” (above) and “Pinata“.  Turns out, both TV spots were winners at Cannes 2008.  “Touch” won Gold while “Pinata” was awarded a silver lion.  I was glad to see that these spots won such a prestigious award because even though they are slightly awkward, they are genius.  I’ve listed the information for the “Touch” spot below:

Type Of Entry: Product & Service
Category: Sweet Foods & Snacks
Title: TOUCH
Advertiser: MARS
Product/Service: SKITTLES SWEETS
Entrant Company, City: TBWA\CHIAT\DAY, New York
Country: USA
Advertising Agency, City: TBWA\CHIAT\DAY, New York
Country: USA
Executive Creative Director: Gerry Graf
Creative Director: Ian Reichenthal/Scott Vitrone
Copywriter: Eric Kallman
Art Director: Craig Allen
Agency Producer: Nathy Aviram
Production Company, City: MJZ, Los Angeles
Country: USA
Director: Tom Kuntz

  Most Skittles spots are confusing, awkward, and some would even say creepy.  I saw this spot on Creativity Online last night and decided to post it on M2M.  While not a fan of the “Stable“ spot, I got a good laugh watching this new spot featuring Chocolate Skittles.  ”Touch” is my favorite Skittles spot.