Let’s look at an example of how advertising and media placement differ. You’re interested in buying a new car and just happen to be thumbing through a copy of Fortune magazine. You come ac… more →
Effective Public Relationsanthonymora37 wrote 2 months ago: Let’s look at an example of how advertising and media placement differ. You’re intereste … more →
anthonymora37 wrote 3 months ago: Social media could have an amazing impact on us individually and as a people. It could be the call t … more →
anthonymora37 wrote 3 months ago: “The medium is the message” is a phrase by Marshall McLuhan. In his book, Understan … more →
anthonymora37 wrote 3 months ago: Is your audience a mass market or a special niche audience? If it’s a special niche audience, … more →
anthonymora37 wrote 3 months ago: Most experts will suggest that you stick with the traditional press release form and put your name, … more →
anthonymora37 wrote 3 months ago: The biggest problem with PR is that few give it a real shot. I’m not saying that public relations c … more →
anthonymora37 wrote 3 months ago: I’ve written several articles about how PR really comes down to telling a good story. In a nutshel … more →
anthonymora37 wrote 3 months ago: Maybe the hardest thing to overcome in a stagnant economy is inertia. You know, when nothing’s movi … more →
anthonymora37 wrote 3 months ago: Let’s say you read an ad for an attorney in your local newspaper. The ad tells you how wonderful th … more →
anthonymora37 wrote 3 months ago: The clients are out there, you just need to reach them. Sell your value not your product or ser … more →
anthonymora37 wrote 3 months ago: So you finally did it. You wrote that book you’ve been threatening to write, sent it to publi … more →
anthonymora37 wrote 4 months ago: The most important part of a media campaign or public relations campaign is that you start. The bes … more →
anthonymora37 wrote 4 months ago: Television: Remember to target your local media including cable or community college TV. Study the … more →
anthonymora37 wrote 4 months ago: To Quote President Obama: “Small businesses are the heart of the American economy, their respo … more →
anthonymora37 wrote 4 months ago: So AIG is looking to pay $165 million in bonuses and compensation. There is a good PR move! Have t … more →
anthonymora37 wrote 4 months ago: What makes public relations so fascinating is the unexpected. Once you get the story out there, you … more →
anthonymora37 wrote 4 months ago: Let’s look at an example of how advertising and media placement differ. You’re intereste … more →
anthonymora37 wrote 4 months ago: There are definite steps you can take to initially launch your own PR campaign. But, if you can affo … more →
anthonymora37 wrote 4 months ago: If the Washington Post had not doggedly perused Watergate, would that story have come to light? It … more →