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As cloud computing becomes an essential aspect of business operations for many companies, there is a pressing need to integrate cloud applications with on-premises applications. According to a recent study, however, companies frequently have significant cloud integration challenges, with 53 percent of respondents saying lack of integration with cloud applications is their main hindrance to innovation.1 The middleware solutions in the Oracle AppAdvantage program eliminate this hindrance by sharing standards and components among all enterprise applications. 300 more words