Tags » Social Engagement

Shoptalk 5 w Laura Hawley

In Shoptalk #5 Laura and I talk about:

Dating, Dr. Seuss, going back to school . . . again, Station Eleven, my lazy spoiler alert, Neverhome, having no idea the narrator was a woman, dealing with traffic, Scott Phillips, Game of Thrones, um, um, um. 63 more words

Adventures

Retweet This If You're Busy

Social media pundits have been evangelizing the power of engagement for years. And they’re not wrong; engagement matters. But it’s not the only metric, and measuring engagement isn’t universal. 295 more words

Digital

Are we really listening to our customers in B2B?

This past week I had the great privilege of giving the opening keynote speech at the B2B Sales and Marketing Forum in Warsaw, Poland. This was my first speaking engagement outside of the UK and I wasn’t quite sure if my ‘7 rules of engagement for the social era’ would have the same relevance for marketers in Poland as it does in the UK: 558 more words

B2B Marketing

The Outrider Podcast Episode 24: Peyton Marshall

In today’s episode, I talk with Peyton Marshall about the intuition of kids, getting the first book published, a certain rock band in her past, the aesthetic of workshops, and, of course, The Iowa Writers Workshop conspiracy (or lack thereof). 87 more words

Adventures

Heart to heart: rules of engagement for the social era

This week I’m giving the keynote speech at the B2B Sales and Marketing Forum in Warsaw, Poland. And I was asked to share a version of a presentation I gave earlier this year at a marketing conference in the UK on my 7 ‘rules’ for becoming better social marketers. 389 more words

B2B Marketing

Living With Long-Term Pain

Chronic and long-term pain was the topic for the November Round Table Discussion Group. We used as a reference a 2012 article* in the Journal of Applied Gerontology. 627 more words

Round Table Discussion Group