Tags » Social Influence

Google Nexus 9 Review: Great Tablet For Those On The Go

I consider myself to be a techie and love new gadgets and shiny objects that improve productivity and fit into my hectic lifestyle.  At the office, my co-workers are always commenting on all the tech stuff that they see me using.  983 more words


Top 5 Ways Our Family Went Green-er in 2014 - Part II

Contributed by Dr. Sarah

In the last post (Part I) about how our family continued the process of going green in 2014, I talked about several lifestyle changes we made, from getting a new water filter system to buying an all-electric NissanLEAF (aka The Silver Leaf). 713 more words

Conformity; Susceptibility engrossed into history still relevant to the 21st Century

Dutch artist Hans Eijkelboom’s new book, People of the Twenty-First Century has enticed my attention into the psychology of citizens of the 21st century, their mannerisms and attitudes and overall susceptibility to social conformity. 563 more words


PeerIndex sells to Brandwatch in an all-UK deal

Congratulations to Azeem Azhar, someone I’ve always liked, who just before Christmas sold his UK-based firm, PeerIndex, to Brandwatch. PeerIndex was fleetingly a competitor to Klout, at the time Klout was claiming to be ‘the standard for influence’. 98 more words

Fast Posts

So what's been the overriding trend in Influencer Marketing this year?

The past few years have seen a number of trends on the world of Influencer Marketing. When I look back at these I can’t help noticing that none of these trends have been, in my opinion, good for better understanding who really influences an organisation’s prospects & customers. 224 more words

Influencer Marketing

10 Days of Christmas...Consumerism: Day 5

It’s the season of love, laughter and seeing everyone you’ve ever met, so let’s talk about social norms. Norms refer to what is “normal,” or what is commonly done or preferred by others. 526 more words

Consumer Psychology

10 Days of Christmas...Consumerism: Day 3

Yesterday, we discussed how contagion may play out in the marketplace, and how other people may affect our brand evaluations. But social influence is ever-present in our lives as consumers, affecting our impressions and our behavior in many ways. 413 more words

Social Psychology