Tags » Social Influence

The Power of Social Media: The Ice Bucket Challenge

Unless you’ve been living on a deserted island, there’s no doubt that you’ve seen the ALS Ice Bucket Challenge. Friends were challenging friends, NFL teams were challenging NFL teams and our favorite celebrities stepped away from the glam to participate for the charitable cause. 446 more words

ALS Ice Bucket Challenge

The day I discovered I have no Klout…

Is your lack of social media influence affecting your ability to be heard…or get ahead?

I have a confession to make…I fail at being gen Y. 725 more words

Digital Marketing

"Best" presentations in TED talks

I do not know if many others were in my shoes during the course of my graduate class in “Persuasion and Propaganda”, but I never heard of TED talks or saw a TED video before this class. 1,569 more words


Freebie – the Intern Perspective

This post is quite unlike any of the other posts you’ll find on our site because this post is written from the point of view from me, the marketing intern. 635 more words

Social Media

A lesson in social psychology: social influence

Key terms

Social facilitation – the tendency for people to perform better on tasks in the presence of others than when alone (because the performer produces little arousal, which, coupled with the audience’s arousal, reaches the optimum peak of the Yerkes-Dodson curve) 628 more words

Where do our values really come from?

Is newer always better? Do our values shine through in the products we buy and the organizations we support? If I buy a brand new car versus and older, used car, does that reflect my values? 891 more words