Tags » Social Marketing

Mountain Travel Symposium: Facebook as an ad platform | AspenTimes.com

Facebook’s Erik Hawkins talks about the growth in mobile technology and how Facebook is capitalizing on that. Evan Reece, center, CEO of Liftopia, and Dan Sherman, vice president of marketing for Ski.com, moderate the question-and-answer session at Sunday’s Mountain Travel Symposium forum. 687 more words

Social Marketing

MediaPost Publications TripAdvisor, Hotwire Top Travel Site Ads, Study Shows 04/15/2014

by Laurie Sullivan, 14th April 2015, 2:35 PM

Phoenix Marketing International will release findings this week from an online travel audit analyzing consumer sentiment about the most popular travel industry ads on TV. 447 more words

Digital Marketing

Hoteliers vs. OTAs: The Quest for a Perfect App


Will mobile technology negate travel service providers’ direct revenue streams? An insightful post by Skift’s Dennis Schaal points to the big OTAs and the coming leverage game of travel bookings via mobile. 823 more words

Digital Marketing

Social Marketing vs. Social Media

Did you make any New Year’s resolutions? Start wearing a seat belt? Lose weight? Quit smoking? Stop drinking? That decision might just possibly have been the result of SOCIAL MARKETING. 342 more words

Social Media

Why Travel Brands Need To Be On China's WeChat – Skift

The rise of WeChat has been well-documented this past year, but many brands might wonder how a messaging app affects their business. In addition to letting users talk privately and in groups, WeChat bridges social media and travel with the way it allows users to use information and recommendation from their social networks to research and book trips, even pay for them, via WeChat. 404 more words

Digital Marketing

2014 Top Social Media Trends for Travel Marketers | Adventure Travel News

By Jennifer Pemberton

Three months into 2014 and we’re past making predictions of what the year in social media will look like. We’re living it. The ATTA is focusing on four major trends this month that will shape online life this year — highlighting the ones that will be most relevant for the travel industry, from how to find travelers on social media and speak their language to how to organize your office to best engage socially with your customers. 11 more words

CMOs In Travel

Airlines ranked for their speed at replying to people on Twitter | Mail Online

When a delay of just a few minutes can destroy a traveller’s entire itinerary, Twitter has become the go to place for many air passengers to keep abreast of changes to their travel plans – or air their grievances.Now a new study has revealed the most efficient and responsive airlines on the microblogging service.According to US travel intelligence site Skift, European airlines trail their US counterparts when it comes to responding to customer needs on Twitter. 96 more words

Social Marketing