Tags » Social Marketing

Using LinkedIn Advertising – The good, the bad, the ugly

By Memuna Lee

LinkedIn is the world’s largest professional network. I use it all the time to keep up on the latest on the business news front. 338 more words

Social Marketing

The new PHE Marketing Strategy – our thoughts

The recently published PHE Marketing Strategy has received several nods of approval here at Social Sense. For years, our own positive, digital first approach has been battling against the same traditional, negative health scare campaigns or one-way messages from box tickers without consultation or any real evaluation. 446 more words

Social Norms

From Scientific Speculation to Effective Adaptive Management

This article focuses on the role of social marketing, in particular the analysis of the motivations and capabilities of stakeholder groups, in encouraging acceptance of an innovative experimental approach to semiarid shrubland restoration in Chile. 183 more words