Tags » Social Marketing

Successful Social Media Strategies for a Small Business

Ever since businesses began to realize the value in connecting directly with customers via social media, social media has become an essential part of almost every businesses marketing strategy.   2,116 more words

Social Media

The Hashtag Test: Best and Worst Practices for Social Media Marketers

Hashtags are wonderful social media marketing tools. They can highlight trends, tie campaigns to chosen keywords, and isolate conversations. The allure of the hashtag is strong, especially for brands that desire a customized platform for their content. 466 more words

Blog Posts

Is there a space for "Cause Marketing" in the happy marriage of "Social & Green Marketing"?

Marketers just don’t promote products. Some time they promote places like tourist destination or people like celebrities. More often times, Marketers also promote Concept, Philosophy or Belief. 504 more words

Social Enterprise

Fuck the poor?

Sorry, huh? What?!! Look, it ‘s not what you think…

Here’s a new campaign that caught our eye (with that title, how could it not!?!?!). 118 more words

Welcome to Easy Street

So I’ve been back in the online classroom again for the past five weeks – I just can’t help myself. I started Dan Ariely’s Beginners Guide to Irrationality… 792 more words

How To Create Perfect Posts for Your Blog & Social Channels [Infographic]

I saw this infographic by mycleveragency.com a few weeks back and it’s stuck in my mind ever since. Why? Because all posts are not the same. 191 more words

Social Media