Having had some success driving traffic to our site using Facebook Ads, we decided to target LinkedIn for our next experiment. As a professional social network, LinkedIn has significant information about education, work history, and industry that could help us target BC Alumni in the Technology Space. 640 more words
Tags » Social Marketing
A problem I find myself running into all the time (with the various positions I hold) is running all of my social media accounts. One thing that has definitely helped is picking the platforms which are most effective and focusing my energies there, rather than spreading myself too thin. 172 more words
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With the new year of 2015 ahead, we need to talk about the importance of presenting a unified, seamless, and completely branded marketing strategy. These last few years have seen an increase in visual communication and repetition of consistent visuals will help businesses to connect with clients and keep them engaged.