Tags » Social Marketing

Coming soon to Facebook: Video ads that follow you from device to device

July 18, 2014 3:04 PM
Richard Byrne Reilly


Advertisers on Facebook see the emerging method of sequential mobile advertising as a way to better control their branding message with consumers on social media. 976 more words


Energizing the groundswell

What is energizing?

Energizing is when you use word of mouth to spread your message in the groundswell to boost your business (Li & Bernoff, 2011, p. 454 more words

Social Media Marketing

Enough Smoke … Here is How To Build a Social Media Marketing Strategy

I am still amazed at the “dive-in” mentality that is prolific across brands (and agencies) when it comes to executing a social media marketing strategy. Most people start out with an idea of what they want to do without doing the required due diligence, social audits, and overall marketing integration work to set a strong strategy. 410 more words

Social Steve

How LinkedIn Can Hurt Your Credibility

While I was working as a contractor for a large company, I accidentally discovered that LinkedIn can hurt your reputation. Unless you change your default LinkedIn settings, all of your LinkedIn connections have access to each other, and this is where the problem starts. 281 more words


I try to keep my marketing videos as short as possible

I often see marketing videos which are unnecessarily long. I think when people are being marketed to its important to grab their attention quickly. Sometimes it is necessary for a video to be longer but if you are considering making a video for marketing purposes its important to try and plan what is absolutely necessary and forget the rest. 154 more words

Paul Deach

Useing social media to drive traffic to your web site

Social media is a great way to drive traffic to your web site and if your a business then this should be a key part of your social marketing strategy. 186 more words

Paul Deach