Tags » Social Media Analytics

Why & How Should You Track Social Media Analytics ?

The majority of the marketers don’t track their social media activities, however, tracking social media has become extremely useful, especially for those who want to build brand reputation and ROI from their social media marketing initiative. 1,413 more words

Social Media Marketing

Comprehensive IT Solutions to Drive Your Business Smoothly

IT industry is changing at a fast pace an in order to keep up with the changing trend, it is very necessary to remain updated with the latest apps and inventions. 381 more words

Big Data Analytics

New potential (logical?) use of social media: spotting disease/illness trends ahead of time

From here:

“The big advantage of social media is you can get a lot more data, and you can get it more quickly and more economically,” said Henry Niman, a biomedical researcher and president of Pittsburgh-based Recombinomics Inc., which analyzes viral evolution and the spread of disease.

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Fundamental Explainers

What do curly fries say about your intelligence?

As readers of THE CURTAIN know, the analytics associated with Big Data can be powerful. They can also be counter intuitive, misleading, creepy, and manipulative. Most of all, however, those that get the analytics right are going to be insanely profitable. 276 more words

The Curtain - A Novel

During March Madness, viewers are mad to spend

Fans in front of the TV during NCAA men’s basketball are in the mood to spend, according to a new study — good news for advertisers. 641 more words

3 Problems brands are facing when they build their social media strategy

I recently read a book called “Think like a Rock Star” that talks about the importance of getting to know your customers, recognizing the ones that love and are passionate about your brand, listening and understanding them, as well as finding your voice as a brand and learning to speak with a voice that relates to your customers. 1,021 more words


Social Media Analytics: Sprout Social

From Facebook to Twitter, Instagram to Snapchat — marketers have learned that social media is a “must” when engaging with customers.

What remains elusive is the availability (and affordability) of an easy-to-use, effective means of analyzing social media return on investment (ROI) across dozens of outlets. 84 more words