Tags » Social Media Analytics

Brief thought exercise: can 'Big Data' ever mean big money?

“Big data” has been a term of note for a few years now — maybe going on a half-decade. Companies seem to love the idea of it, even though the… 576 more words

Fundamental Explainers

I'm Still Dubious About the Need for Social Media Analytics

I attended a talk on Social Media Analytics yesterday, organized by the Institute of System Studies (ISS) of NUS.  As usual, it was well organized and the hosts, IBM, made us feel very welcome.   519 more words

Crazy World

This headline might be 22% more effective than yours

Quickly, from the Buffer blog: back in late May, they ran two variants of the same headline on their blog.

Here’s Headline A: “The Simple Test That Increased Our Referrals.” 179 more words

Fundamental Explainers

Startup Spotlight: ThinkUp

In the center of ThinkUp’s homepage sits the following phrase: “There are things Facebook & Twitter don’t tell you.” ThinkUp, a web app, analyzes your social media activity in unique ways, which is why Entrepreneur considers it one of “ 355 more words

Social Media Marketing

How to use Facebook and email campaign analytics

*This post is for educational purposes

Company ABC is a company in the health industry located in the Central Florida Area. I just received the analytics of their Facebook page and email campaign for the period April 28, 2013- May 25, 2013. 2,014 more words

Intro To Multimedia Communication

Read your Social Media Analytics to Improve Your Business

Social media has become an important element for businesses and for their plans to build successful online presence. But what organizations still ignore and don’t pay much attention is to make necessary social analytics to reach success in their social media plans that will in turn help businesses boost their performance. 325 more words


Brief thought exercise: does it really matter how many Twitter followers you have?

I used to work with this kid back in the day; almost three or four times a workday, he would tell someone (or speak to himself out loud, which I would classify as awkward but I do too) how many Twitter followers he had. 718 more words

Fundamental Explainers