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Social media: the degree of the future

As social media gains impact in the business world, career opportunities are rising in kind.

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Instagram Officially Launches Snapchat Competitor Bolt Outside The US by @mattsouthern

Last week, information leaked that Instagram may be working on an app called Bolt that appeared to be a Snapchat competitor. Today, that information was confirmed to be true as Instagram has officially launched Bolt in select markets outside the US. 91 more words

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'I can't stop crying. I might die tonight': Incredibly brave teenager live-tweets from Gaza

A teenage Palestinian blogger is attracting thousands of followers on Twitter for posting attacks on Gaza in real time.

Farah Baker, who tweets under the handle @Farah_Gazan, has been sharing tweets, audio clips and short videos on Vine from her house in the Gaza strip, which was invaded by the Israel Defence Forces on 8 July. 295 more words

World

PSU assistant uses Twitter as teaching tool

No Big Ten coaching staff has a larger social media presence than Penn State's, particularly on Twitter. Nittany Lions head coach James Franklin (@coachjfranklin) requires his assistants to have Twitter accounts — it's not optional. 31 more words

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How Testing can Turbocharge Your Social Media Marketing

In the past three years, we have seen the rise and rise of conversion rate optimization. Popular blogs such as Unbounce and Conversion XL explain every nuance of how testing various elements on websites and landing pages help improve CTRs, page views and conversions. 36 more words

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