Tags » Social Proof

Twitter Parties and Social Proof

I just got done weeding out my Twitter account after drowning in Twitter parties, and it got me thinking about the other side of social proof. 358 more words

Marketing

Building Social Proof

Even after tragic loss, charity: water shows that it is possible to find hope. Raising more than $1.2 million dollars, charity: water continues to inspire individuals to act even years after Rachel started her initial campaign. 593 more words

Selling security by hacking influence (Part 2)

I’m still not quite done with the topic of how to convince organizations to work on improving security, a topic that I started after visiting the Security Roundtable at the UKOUG Tech 2014. 672 more words

Oracle Security

Once You Pop, Don't Fucking Stop

Below is a link to a Tedx Talk about behaviour change. I encourage you to have a watch, though I’m going to roll back the application and talk more about the theory. 557 more words

Alpha Journey

How to use the power of influence to improve your marketing

Back in 1984, Professor Robert Cialdini wrote, Influence: The Psychology of Persuasion, which has sold more the 2 million copies worldwide to date. Cialdini’s theory of influence is based on the principles of reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. 2,543 more words

Multi-Level Marketing