Blogs about: Social Technographics
Featured Blog
Forrester: Social Media Is Now Mainstream Media
Forrester Research today released its third annual social technographics profile of online adults around the world, and there’s only one possible conclusion: Social media is now in the mainstrea… more →
Guilt by Association Blog
Canadians Love Their Social Networks
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Peter wrote 1 week ago: Forrester finally does social technographics for Canada and guess what? We are extremely social. May … more →
Canada's Online Health Check - More Proof that Canadians of all Ages are Active on Social Networks
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marketing4health wrote 2 weeks ago: I was just about to shut down my e-mail as it was almost midnight, but I saw that a new Groundswell … more →
Understanding the groundswell (pt. 1/3)
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corymorrison wrote 3 months ago: Groundswell is a book written by Charlene Li and Josh Bernoff. Their term, the “groundswell,” refers … more →
Improving My Social Technographics® Profile
catalina wrote 3 months ago: Social Technographics® classifies people into six usage levels of social media technologies: creator … more →
Social Media Update from Forrester Groundswell
Tom Humbarger wrote 3 months ago: Forrester’s Groundswell Interactive Marketing team published their 3rd annual Social Technogra … more →
Participation in Social Networks Up Nearly 50%
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Joe Scarpati wrote 3 months ago: Forrester recently released its Social Technographics Profile 2009 study and, not surprisingly, just … more →
Forrester: Social Media Is Now Mainstream Media
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Frank Fortin wrote 3 months ago: Forrester Research today released its third annual social technographics profile of online adults ar … more →
Social Network Usage Among Physicians is Soaring
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Frank Fortin wrote 4 months ago: A year ago, our medical society was one of the first associations to privately license Forrester Res … more →
Social Technographics - Market Your Products and Services Start with Your Target Audience
worldwebcreator wrote 5 months ago: Social Technographics According to Josh Bernoff, most of the companies often approach Social Computi … more →
How Groundswell helps Business to Business Marketers
thelostagency wrote 5 months ago: Forrester research is one of the world’s leading firms helping business grow online through ef … more →
More Australian social media statistics
magia3e wrote 6 months ago: People typically think that social media is only used by young Australians. Finding hard statistics … more →
research using social technographics
digitaleditor wrote 7 months ago: As some of you may know already, the traditional market segmentation based on demographics and socio … more →
Other Books & Authors Informing and Influencing Me
robrathke wrote 7 months ago: Here are two more books I’ve recently read that are shaping ideas and strategies in my profess … more →
Getting More Graphic
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Melinda Scruggs Gales wrote 9 months ago: Big Ideas Topic: For decades, demographic information (age, gender, location) has been hailed as the … more →
Calling all fake product reviewers!
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mluther9 wrote 10 months ago: One of the things I’ve been thinking about lately is Forrester’s Social Technographics, … more →
Dynamic Communication: From Questions to Respect
Debra Askanase wrote 12 months ago: If you are not already engaging in meaningful, regular two-way communication now, before you institu … more →
Who's Engaged?
Debra Askanase wrote 12 months ago: Forrester Research first published in their fascinating book Groundswell this identification of the … more →
All I want for Christmas is Josh Bernoff's social media report
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Stephen Rothman wrote 12 months ago: Josh Bernoff of Forrester Research, co-author with Charlene Li of the groundbreaking social media st … more →
Social media is truly coming of age -- just ask my 85-year-old mom
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Stephen Rothman wrote 1 year ago: My mother will turn 85 this coming December 26th. This year, when I visit her and my dad for the hol … more →
