Tags » Social Television

Together Alone: Motivations for Live-Tweeting a Television Series

Schirra, S., Suna, H., & Bently, F. (2011). Together Alone: Motivations for Live-Tweeting a Television Series. Retrieved from http://web.mit.edu/bentley/www/papers/paper653.pdf

Main Points:

1. The study analyzes the intent and reasons for live tweeting during a televised drama series. 660 more words

Raw Literature Review

3 Reasons Marketers Are Using Social TV

Have you ever watched a show live and tweeted about it at the same time? Or perhaps you saw a super bowl commercial and interacted online with a brand because of its hashtag. 927 more words

Digital Marketing