Blogs about: Socially Responsible Marketing
Featured Blog
My Senior Study -- Finally Finished!
Hello, I haven’t posted to this site in a while because I’ve spent the last semester finishing up the research and work that this blog was a part of. As my last post here, I thought I wou… more →
Marketing 4 Change
Cause and effect: Measure how your corporate giving is making a difference
LuAnne Speeter wrote 1 month ago: Chances are, you started up a corporate giving program because you care about one or more causes and … more →
M.B.A. programs prepare socially aware entrepreneurs
LuAnne Speeter wrote 1 month ago: A growing number of graduate students are seeking to specialize in social entrepreneurship – the dev … more →
Shortlist Magazines UK Top 5 Greatest Entrepeneurs
samconniff wrote 1 month ago: (Published in Shortlist July 2009) GET BACK TO BASICS Sam Conniff, executive producer, Livity The pa … more →
The nomination that's never not funny... still proud though.
samconniff wrote 1 month ago: (first published at Flavour Magazine) URBAN MUSIC AWARDS 08 NOMINATIONS October 10, 2008 by Annika A … more →
Online charitable giving is for businesses, too
LuAnne Speeter wrote 1 month ago: Many charitable organizations make donating to their causes as easy for consumers as purchasing from … more →
3 ways your business can be generous without giving cash
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LuAnne Speeter wrote 1 month ago: As the year heads into the fourth quarter, your business is likely receiving an onslaught of request … more →
Whose version of the homeless doll story do you believe?
LuAnne Speeter wrote 2 months ago: American Girl, the Mattel-owned manufacturer of pricey dolls with a story, is soon to discontinue a … more →
Quick survey: How do your company’s charitable practices compare?
LuAnne Speeter wrote 2 months ago: If you own or work for a small business, you play a pivotal role in your community – and your commun … more →
Pick a social mission that’s true to your core business
LuAnne Speeter wrote 2 months ago: Most companies have a corporate mission statement. Sometimes they’re rather predictable, like Dell’s … more →
What Family-Supportive Marketing Is Not!
dbierl wrote 2 months ago: The term Family-Supportive Marketing may bring to mind many different thoughts and ideas. An earlier … more →
Be a storyteller
LuAnne Speeter wrote 2 months ago: You’ve chosen a cause for your business to promote. Now you need to explain the cause, and ask for s … more →
Checklist: What’s your level of corporate social responsibility?
LuAnne Speeter wrote 3 months ago: Corporate social responsibility was virtually unheard of a decade ago. Today, however, most companie … more →
Could "Family" Be Where Corporate Social Responsibility And Marketing Come Together?
dbierl wrote 3 months ago: Broken relationships and families place a significant burden on society and on businesses. A report … more →
Support NEED magazine so it can accomplish its humanitarian goals
LuAnne Speeter wrote 3 months ago: NEED magazine When I started up The Altruistic Marketer in June, I asked Stephanie Kinnunen if I cou … more →
Unethical marketing: define the line before you cross it
LuAnne Speeter wrote 4 months ago: Have you ever been tempted to use a questionable marketing tactic? Sometimes what appears at first g … more →
5 steps to enhance your brand with cause marketing
LuAnne Speeter wrote 4 months ago: Businesses choose to exercise their social responsibility through cause marketing for a number of re … more →
Creative ways to support the needs of children
LuAnne Speeter wrote 4 months ago: Is your business or organization looking for a cause to support? The children in our communities are … more →
It’s okay to feel good about doing good
LuAnne Speeter wrote 4 months ago: “You know,” a friend recently said to me, “some philosophers say there is no real altruism. They sa … more →
Best practices for using e-mail in cause marketing
LuAnne Speeter wrote 4 months ago: If your business is embarking on promoting a social cause or event, chances are you want to use the … more →
