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Develop your Fan Base! Brand Advocates Generate Content

People generally trust others whom they can relate to, people like themselves. If you have customers or fans sharing positive experiences they’ve had with your organization with their peer group that is referred to as “Brand Advocacy”. 239 more words


Building your Company into a Media Company

No matter what your business, if you expect to build a brand with impact, you must focus and prioritize your communications for the appropriate target market. 226 more words