Reading the white paper written by Laura Phillips @koozai_Laura, she outlines the many benefits of Twitter when used for business. Most may initially view Twitter as a social means to communicate with friends and acquaintances but in fact, there are quite a few strategic business uses as outlined below: 325 more words
Tags » Socialsjsu
Most may not prefer to think of it in this way but in my view, social media is, simply stated, a customer service vehicle.
When you consider the reason for relationships between consumers and specific companies, you have to boil it down to the value or benefit the customer draws from maintaining that relationship. 240 more words