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Business Benefits of Twitter

Reading the white paper written by Laura Phillips @koozai_Laura, she outlines the many benefits of Twitter when used for business. Most may initially view Twitter as a social means to communicate with friends and acquaintances but in fact, there are quite a few strategic business uses as outlined below: 325 more words


Surprise! Who Don't Never Hot $ the Internet

What in the world is with that blog post title?

Well, If the blog title got your attention then Outbrain’s 2012 analysis of blog titles that attract the most clicks was correct. 540 more words

SJSU Classes

Social Media = Online Customer Service

Most may not prefer to think of it in this way but in my view, social media is, simply stated, a customer service vehicle.
When you consider the reason for relationships between consumers and specific companies, you have to boil it down to the value or benefit the customer draws from maintaining that relationship. 240 more words