Tags » Socialsjsu

Develop your Fan Base! Brand Advocates Generate Content

People generally trust others whom they can relate to, people like themselves. If you have customers or fans sharing positive experiences they’ve had with your organization with their peer group that is referred to as “Brand Advocacy”. 239 more words

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Building your Company into a Media Company

No matter what your business, if you expect to build a brand with impact, you must focus and prioritize your communications for the appropriate target market. 226 more words

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Becoming a Content Driven Organization

Becoming a content driven organization requires strong leadership with courage to push change in company culture forward. Change in culture requires buy-in from the entire management team who, in turn, champion these efforts to their teams. 275 more words

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Content Governance has Positive Business Impact

Governance of your online content will facilitate transformation of your company into a credible media source. Being a credible source means that your audience will return and refer others to your content. 225 more words

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Converged Media, the Best Approach

Businesses integrate paid/owned/earned media or converged media for optimal ROI. Researching a marketing plan begins with consideration of which media or media combinations will draw the highest return. 212 more words

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Social Business Command Center

Any organization hoping to gain exposure and increase business potential needs to check themselves and ensure they are approaching customers in the most up to date and broadly distributed manner. 332 more words

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