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Blogs about: Sonic Branding

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COLLECTIVE SONIC IDENTITY: Crowd Sourcing Sound

Liz wrote 1 week ago: Sonic branding is nothing new, but truly creative people find new ways to change and evolve sound, a … more →

Tags: advertising, Branding, crowd sourcing, rumblefish, sonic personality, Target Audience, Trust

LYDBRANDING – VEJEN TIL FORBRUGERENS UNDERBEVIDSTHED

Johny Saarde wrote 3 weeks ago: By Frederic Vock & Johny Sårde – AUDIOWISE Krisetider og nye muligheder Vi hører på det da … more →

Tags: Audio-Branding, Sound Branding, sound logo, Lydbranding, lydlogo, lydidentitet, Lyddesign

Christiane Amanpour: The Soundtrack2 comments

Chad wrote 4 weeks ago: As we set out to create the sonic brand and music package for iconic international journalist Christ … more →

Tags: projects

SOUND BRANDING - AUDIOWISE

Johny Saarde wrote 2 months ago: AUDIOWISE BRANDMARKETING We believe in communication which consists of more than words and pictures  … more →

Tags: Audio-Branding, Sound Branding, sound logo, Audio Logo, sound design, Sound Identity, Audio identity, Auditive Branding

Audio branding workshop logo?1 comment

Renger wrote 2 months ago: What do you think, is this a good logo or mark that represents the idea of audio branding / sonic br … more →

Tags: Renger Koning, Audio-Branding, Logo

Is there anyone who doesn't like music?

Renger wrote 2 months ago: People collect stuff: pictures, stamps, cards, shoes, beer cans, whuffies etc.  But I have never met … more →

Tags: Renger Koning, Audio-Branding, sonic logo, Music, sonic mark, advertising, www.soundbase.nl

Melody Repetition: My Sonic Branding Breakthrough!

Liz wrote 2 months ago: This post covers all of the interesting sonic branding information I uncovered while writing my thes … more →

Tags: Sonic Branding Best Practices, advertising, Brands, consumer attitude, repetition, sonic personality, sound

Six Reasons to Write About Sonic Branding?2 comments

Liz wrote 2 months ago: This post answers one question – why write about sonic branding? Well, sonic branding is going … more →

Tags: Sonic Branding Best Practices, advertising clutter, blinx com, brand perceptions, Greeting cards, hulu.com, internet tv, nanotechnology, orienting response

What is Sonic Branding?

Liz wrote 2 months ago: This is it.  Sonic Branding 101.  Let’s start by taking a little quiz; if you pass you don’t even ne … more →

Tags: Sonic Branding Best Practices, ambient sound, Background Music, Branding, Britney Spears, Chevrolet, chris brown, Coca-Cola, Melody

SONIC INTERNET: Micro Podcasting (μCasts)

Liz wrote 2 months ago: To anyone interested in sonic branding, there’s a new sheriff in town – micro podcasting (also … more →

Tags: Sonic Branding Best Practices, Sonic Branding Trend, AudioBoo, Micro Blog, micro blogging, microblog, Sonic, Sound Branding, twitter

Sound Branding in the Soundtrack of Life

soundlounge wrote 6 months ago: We all know that brands love music but if they are to use sound to emotionally engage with consumers … more →

Tags: creative consulting, intellectual properties, music consultants, Sound of the Brand, Soundlounge News, Daniel Levitin, Sound Branding, your brain on music

What is sonic branding?1 comment

soundlounge wrote 9 months ago: The ‘sound of the brand’ is more than the melody within eight octaves. It is not just about genre or … more →

Tags: Sound of the Brand, music consultants, music supervision

Radiohead In Sync With The Homeless

soundlounge wrote 10 months ago: Radiohead, one of the UK’s most coveted bands (and until recently a reluctant source for synch … more →

Tags: music supervision, Sound of the Brand, Advertisements, Music For Commercials, Brand Fit, ad music, Sync Licensing, Radiohead, the beatles

Anemono Kommunikation

soundfollowsfunction wrote 1 year ago: Ort: Hamburg / Konstanz Gründung: 2006 Geschäftsführer: Rainer Hirt; Michael Hoppe, Markus Reiner Sc … more →

Tags: anemono, anemono kommunikation, soundbranding, Sound Branding, sonicbranding

Anemono

soundfollowsfunction wrote 1 year ago: Ort: Hamburg / Konstanz Gründung: 2006 Geschäftsführer: Rainer Hirt; Michael Hoppe, Markus Reiner Sc … more →

Tags: anemono, anemono kommunikation, corporate sound, Sound Branding, Audio-Branding, Acoustic Branding

RESEARCH HALTED

ivancheung wrote 1 year ago: After much work, I have come to the conclusion that this is not a feasible topic of research (partic … more →

Tags: History, New Product Development

Advertising from radio to television

ivancheung wrote 1 year ago: As mentioned in a previous post, radio had developed a system where programs were sponsored by adver … more →

Tags: History, Branding, Brands, Music, Adverts, advertising, Television, early

Branding not corporate identity

ivancheung wrote 1 year ago: The contemporary Apple seems to have two types of music in their adverts… For macbooks and the … more →

Tags: Music, Adverts, Apple, Corporate Identity

Music with a cause

ivancheung wrote 1 year ago: Music in politics reflects what happens when music is used with brands which consumers believe in. O … more →

Tags: Music, Politics, causes brands, Association, short term strategy


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