After much work, I have come to the conclusion that this is not a feasible topic of research (particularly at the stage I am at). As a result, I have halted all research here; I hope one day I will co… more →
an intentional noiseLiz wrote 1 week ago: Sonic branding is nothing new, but truly creative people find new ways to change and evolve sound, a … more →
Johny Saarde wrote 3 weeks ago: By Frederic Vock & Johny Sårde – AUDIOWISE Krisetider og nye muligheder Vi hører på det da … more →
Chad wrote 4 weeks ago: As we set out to create the sonic brand and music package for iconic international journalist Christ … more →
Johny Saarde wrote 2 months ago: AUDIOWISE BRANDMARKETING We believe in communication which consists of more than words and pictures … more →
Renger wrote 2 months ago: What do you think, is this a good logo or mark that represents the idea of audio branding / sonic br … more →
Renger wrote 2 months ago: People collect stuff: pictures, stamps, cards, shoes, beer cans, whuffies etc. But I have never met … more →
Liz wrote 2 months ago: This post covers all of the interesting sonic branding information I uncovered while writing my thes … more →
Liz wrote 2 months ago: This post answers one question – why write about sonic branding? Well, sonic branding is going … more →
Liz wrote 2 months ago: This is it. Sonic Branding 101. Let’s start by taking a little quiz; if you pass you don’t even ne … more →
Liz wrote 2 months ago: To anyone interested in sonic branding, there’s a new sheriff in town – micro podcasting (also … more →
soundlounge wrote 6 months ago: We all know that brands love music but if they are to use sound to emotionally engage with consumers … more →
soundlounge wrote 9 months ago: The ‘sound of the brand’ is more than the melody within eight octaves. It is not just about genre or … more →
soundlounge wrote 10 months ago: Radiohead, one of the UK’s most coveted bands (and until recently a reluctant source for synch … more →
soundfollowsfunction wrote 1 year ago: Ort: Hamburg / Konstanz Gründung: 2006 Geschäftsführer: Rainer Hirt; Michael Hoppe, Markus Reiner Sc … more →
soundfollowsfunction wrote 1 year ago: Ort: Hamburg / Konstanz Gründung: 2006 Geschäftsführer: Rainer Hirt; Michael Hoppe, Markus Reiner Sc … more →
ivancheung wrote 1 year ago: After much work, I have come to the conclusion that this is not a feasible topic of research (partic … more →
ivancheung wrote 1 year ago: As mentioned in a previous post, radio had developed a system where programs were sponsored by adver … more →
ivancheung wrote 1 year ago: The contemporary Apple seems to have two types of music in their adverts… For macbooks and the … more →
ivancheung wrote 1 year ago: Music in politics reflects what happens when music is used with brands which consumers believe in. O … more →