Blogs about: Spokesperson Coaching Tips
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Spokesperson Coaching Tip #17: What’s the answer?
I once spent more than 24 hours — without sleep — drafting a Q&A document in preparation for a merger announcement. In fact, with more than 20 merger notches on my keyboard, I’m … more →
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Spokesperson Coaching Tip #17: What's the answer?
wrote 4 years ago: I once spent more than 24 hours — without sleep — drafting a Q&A document in prepara … more →
Spokesperson Coaching Tip #16: Honestly, it sounds like a lie
— 3 comments
wrote 4 years ago: I wrote awhile back (in Spokesperson Coaching Tip #7) about how overuse of verbal crutches can under … more →
Spokesperson Coaching Tip #15: Overcoming Spokesperson Arrogance
wrote 4 years ago: Maybe there should be a 12-step program for spokespeople, where, like with Alcoholics Anonymous, the … more →
Spokesperson Coaching Tip #14: Tell me a story!
— 2 comments
wrote 5 years ago: Once upon a time, in a very big and powerful kingdom, there was a king who didn’t know any sto … more →
Spokesperson Coaching Tip #13: Picking up on Non-verbal Cues
wrote 5 years ago: One of the key spokesperson skills we measure against in SpokesComm‘s formal Spokesperson Asse … more →
Spokesperson Coaching Tip #12: Eliminate BTCs*
— 1 comment
wrote 5 years ago: What? You don’t know what a BTC is? Surely that must mean that I am smarter, more in-the-kno … more →
Spokesperson Coaching Tip #11: Waking up the telephone interview
wrote 5 years ago: In one of my recent spokesperson coaching training sessions, for the staff of a top London PR agency … more →
Spokesperson Coaching Tip #10: Lost in the translation
wrote 5 years ago: Working with a spokesperson who must give interviews in a language that is not their native language … more →
Spokesperson Coaching Tip #9: Forget processes and templates, think!
wrote 5 years ago: Somewhere along the line, while we weren’t paying attention, the process people took over the … more →
What's your Spokesperson Competency Level?
wrote 5 years ago: Because my company, SpokesComm, is not only new, but also doing something completely new, I’m … more →
Spokesperson Coaching Tip #8: Passionate, not perfect
wrote 5 years ago: Which came first? The empty key message or the boring spokesperson? Maybe PR people started script … more →
Spokesperson Coaching Tip #7: Let's be honest
— 2 comments
wrote 5 years ago: For the purposes of this discussion, we’re going to assume that all the spokespeople we work h … more →
Spokesperson Coaching Tip #6: Keep It Simple
wrote 5 years ago: Much of my career has been spent working either in or with technology-related companies, from teleco … more →
Spokesperson Coaching Tip #5: Developing Charisma
— 1 comment
wrote 5 years ago: One of the most important skills any spokesperson can master has nothing to do with key messages or … more →
Spokesperson Coaching Tip #4: Prepare to take charge of the interview
wrote 5 years ago: I recently worked with a mid-level corporate executive who claimed he didn’t need to prepare f … more →
Spokesperson Coaching Tip #3: For example...
— 1 comment
wrote 5 years ago: Every spokesperson has a word or phrase they tend to overuse. I’ll talk about how to eliminat … more →
Spokesperson Coaching Tip #2: Briefing Documents
wrote 5 years ago: Briefing documents can be a useful tool in helping your spokesperson prepare for a media interview. … more →
Spokesperson Coaching Tip #1
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wrote 5 years ago: I’ve talked before about my research findings that indicate that we’re not providing ong … more →
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