Blogs about: Sponsorship Activation
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There are no IF’s in Sponsorship
Brands and businesses need to talk, but first they need to create a channel that will connect their dialogue with customers. Easy. Or clever? Sponsorship is an efficient communication route that has t… more →
Clay Sponsorship
Football 101
wrote 1 week ago: San Francisco 49ers Game Ball “Football 101″ events are another revenue idea that seem t … more →
There are no IF's in Sponsorship
wrote 1 month ago: Brands and businesses need to talk, but first they need to create a channel that will connect their … more →
London 2012 Paralymipcs The Jewel in The Crown
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wrote 8 months ago: I think the biggest and most memorable part of this summers sport has to be the Paralympic’s. … more →
The Future Impact of Augmented Reality on Sports Media
wrote 9 months ago: Augmented Reality is the innovation that will abruptly disrupt sports media. It will fundamentally … more →
Wimbledon 2012: Sponsorship Activation
wrote 10 months ago: I was fortunate enough to get hold of a ticket to Court 3 at the All England Championships for the m … more →
How Sponsors can stand out from the crowd
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wrote 11 months ago: Being remembered is never easy. Being remembered for the right thing is even harder. It is difficult … more →
How Sport Sponsorship Drives Brand Proposition
wrote 12 months ago: Companies with a clear view where they would like to go, and which consumers will help take the busi … more →
The Colour of Football
wrote 1 year ago: It has been a very interesting season in the English Premier League for lots of reasons. The fact th … more →
Making Colour Work
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wrote 1 year ago: It is a very clever business that understands that detail costs. Detail and depth of knowledge is th … more →
No Jacket Required
wrote 3 years ago: Lee Westwood is a consumate professional, FACT. The Masters at Augusta is a brutal test of mind and … more →
Warning: Sport in Progress
wrote 1 year ago: When global audiences tune in to watch major sporting events they deserve better from the current te … more →
Pick the wrong time to make Sponsorship work
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wrote 1 year ago: The most prized sponsorship properties and assets are always the first choice for investors. An advi … more →
We Can't Do That
wrote 1 year ago: The real opportunity facing businesses currently is trying to find teams and partners that are poten … more →
Virginia Gold Cup
wrote 1 year ago: Virginia Gold Cup has attracted the who’s who in the DC area since 1922. More than 50,000 att … more →
Virginia Gold Cup
wrote 1 year ago: Virginia Gold Cup has attracted the who’s who in the DC area since 1922. More than 50,000 att … more →
Own the Space not the Sport
wrote 1 year ago: Sure enough all things sponsorship will be pointing towards the Olympics with a few brave souls cons … more →
Innovative in-game promotions and sponsorship activations to engage fans
wrote 1 year ago: With consumer spending still experiencing slow growth and this year proving an unusual one in the sp … more →
Step over the line
wrote 1 year ago: The best way for football to start to earn respect from players for the integrity of the game, its g … more →
F1 shows its true colour
wrote 1 year ago: As recently as two weeks ago there was still doubt that the Indian Grand Prix this weekend would act … more →
