Blogs about: Sponsorship Analysis

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Sport Scandals and Sponsorship. The Audacious Move by Saxo Bank Supporting Suspended Alberto Contador

This post is a reaction to the surprising sponsoring decision taken by Saxo Bank as an epitome of an audacious counterintuitive marketing movement that, even if highly risky, may be very rewarding. If… more →

REPUTATION METRICS

Red Bull Stratos as Shock Co-Branding

fpujolmri wrote 7 months ago: We all love Red Bull brand now Like many other million people in the world, I followed live the magi … more →

Tags: Rep Issue - Sponsorship Analysis, marketing strategy, Rep Issue - Storyline Analysis, country: united states, Rep Issue - City Branding, football. fifa, Country Branding, Olympics, Country China

Sport Scandals and Sponsorship. The Audacious Move by Saxo Bank Supporting Suspended Alberto Contador — 6 comments

fpujolmri wrote 1 year ago: This post is a reaction to the surprising sponsoring decision taken by Saxo Bank as an epitome of an … more →

Tags: Sport, Rep Issue - Communication Crisis, Pers - Alberto Contador, Corp - Saxo Bank, Rep Issue - Sponsorship Analysis, Reputation Crisis, Reputation, doping, wada


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