Blogs about: Sports Brands
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Nestle turns to YouTube to promote Olympic athletes
Nestle is promoting its new product by releasing videos featuring Olympic athletes, Shawn Johnson and Apolo Anton Ohno on YouTube. Johnson and Ohno are shown performing stunts in the videos to earn p… more →
BrandDunk
Nestle turns to YouTube to promote Olympic athletes
wrote 23 hours ago: Nestle is promoting its new product by releasing videos featuring Olympic athletes, Shawn Johnson an … more →
Evaluating my 2009 Sports Marketing predictions
wrote 2 days ago: Time to take a look back and evaluate how I did on my 2009 predictions for the world of Sports Marke … more →
Tiger Woods popularity dropping quickly
— 1 comment
wrote 3 weeks ago: A recent ABC News/Washington Post survey said that only 42% of respondents have a “favorable o … more →
Endorsement Profile: Tiger Woods
— 9 comments
wrote 1 month ago: Athlete: Tiger Woods Sport: Golf League: PGA Agent: Mark Steinberg (IMG) Age: 33 (December 30, 1975) … more →
Under Armour too aggressive in footwear?
— 3 comments
wrote 2 months ago: Under Armour has been a favorite brand in the sports world for over a decade. The Under Armour stor … more →
Gatorade's "Be Like Mike" a trend setter
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wrote 2 months ago: Gatorade started airing their “Be Like Mike” commercials in 1991. The commercials starr … more →
Endorsement merry-go-round: Puma to Nike to Adidas
wrote 2 months ago: What happens when athletes switch their allegiance from one sports brand to another? They usually p … more →
NBA star on the rise: Kevin Durant
wrote 3 months ago: This New York Times article is a glimpse into the life of Oklahoma Thunder forward, Kevin Durant. T … more →
"The kid from North Carolina" aka: Michael Jordan
wrote 3 months ago: A great article from Yahoo Sports on Nike’s decision to sign Michael Jordan. The original dea … more →
Is a soccer ball faster than a speeding bullet?
wrote 4 months ago: In the latest commercial from Adidas soccer superstar Riquelme plays keep away with a soccer ball w … more →
Who are the most popular athletes in America?
— 5 comments
wrote 5 months ago: Americans love sports, so naturally we love the athletes who play the games. But which athletes are … more →
Only a select few to endorse Wheaties
wrote 5 months ago: In the 80+ years that General Mills has marketed Wheaties there have been thousands of great athlete … more →
Which athletes are the talk of Twitter?
wrote 5 months ago: If you love sports, you probably talk about them online these days. The water cooler conversations … more →
Michael Vick using PETA as road to NFL redemption
wrote 8 months ago: Is Michael Vick going to be a spokesman for PETA when he gets out prison? It could happen according … more →
Axe falls on "sacred cows" at Adidas
wrote 8 months ago: Herbert Hainer, CEO of Adidas, told told FT this week, “There are no sacred cows in the Adidas … more →
Rating the Top 100 Global Brands
wrote 8 months ago: A few thoughts from the Brandz 2009 Top 100 Most Valuable Global Brands: * Nike (#59) is the only sp … more →
Not buying your story, Walter Robb
wrote 8 months ago: The Albany Firebirds are a football team based in Albany, New York that play in the AF2. The AF2 st … more →
Fans immune to commercialization in sports?
wrote 8 months ago: Very nice piece by AdAge about the pros & cons of the branding that NBA and their partners have … more →
Budweiser gives up rooftop overlooking Wrigley
wrote 8 months ago: If you ask someone to name the brands most associated with Wrigley Field, that person would undoubte … more →
