Blogs about: Sports Sponsorship
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Forbes Magazine Top 100 Celebrity List 2009
On June 3rd, Forbes Magazine released the top 100 list of the world’s most powerful celebrities. See who made the cut: http://www.forbes.com/2009/06/03/forbes-100-celebrity-09-jolie-oprah-mado… more →
Legacy Direct Blog
Accenture end Woods sponsorship deal
— 1 comment
stevevirgin wrote 1 day ago: Accenture will no longer sponsor Tiger Woods following the revelations about his private life, the c … more →
When capitalism meets stupidity
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Wounded Genius wrote 1 month ago: Newcastle United. A thoroughly respectable if generally quite technically (at least recently) hopele … more →
Best Way to Get a Sports Sponsorship
allgeneralinfomration wrote 2 months ago: Sport sponsorships are becoming hugely popular as one of the best ways to create brand awareness, ad … more →
Economy's Impact on Flair Bartending Competitions
kacyd33 wrote 2 months ago: If you haven’t been affected by the economy (either directly or know someone who has), it … more →
Natural Evolution of Advertising Hits Golf
mjsenno wrote 3 months ago: ProBagAds might be changing how player sponsorship and advertising for golfers work. SBJ reports the … more →
IBM Continues Model Sports Sponsorship Plan
mjsenno wrote 3 months ago: Sometimes they fly under the radar in sports sponsorship coverage because they don’t resort to flash … more →
Puma arrive like a Bolt from the blue to challenge the top table.
What Pasty? wrote 3 months ago: With the World Athletics Championships coming to an end in Berlin it will be seen on reflection to h … more →
Help Alexandra reach for the stars!
elena1uk wrote 4 months ago: Alexandra Herd, a rising star of tennis - picture by James Jordan, South Manchester Reporter Meet Al … more →
"Roar for England", Just not near any Australians
What Pasty? wrote 4 months ago: 1-0 up after three tests and with the opportunity to make the final Oval test a celebration of Engli … more →
Sports sponsorship and alcohol at a crossroads
sportssymposia wrote 4 months ago: An Australian Federal Government report on sports sponsorship by alcohol companies was leaked to the … more →
Buick Open Worth Saving (Sponsors Needed)
mjsenno wrote 4 months ago: Did you see today’s Final Round of the Buick Open, likely the last of the annual event in the Detroi … more →
New Research on Sponsor Affinity
FergySports wrote 4 months ago: Sponsorship Business Journal – The Back of the Book Published June 23, 2009 Turnkey Poll: Coll … more →
Athlete In-Game Twitter Use: Teams Need to Take Control
mjsenno wrote 5 months ago: With every passing day Twitter is gaining more traction in the sports world, not less, so for all th … more →
Islanders Blackberry Deal Makes For Strange Bedfellows
mjsenno wrote 5 months ago: Last week the revenue starved New York Islanders reached a one-year wireless deal with Blackberry to … more →
Flying Beijing roast duck and wishful kiwi
te2ataria wrote 5 months ago: sent by an Australian reader [Edited by TEAA] Another kiwi company goes under! ‘Line 7′ … more →
Athlete Actions Feed the Sponsorship Stereotype
mjsenno wrote 5 months ago: One action served as a good example of why two stereotypes currently plague the world of sports spon … more →
What’s In A Word: For Sports Sponsorships and Sales – Everything
mjsenno wrote 5 months ago: Bill Sutton penned an interesting piece in this week’s Sports Business Journal that addresses a conc … more →
Sponsorship Mismatch
mjsenno wrote 6 months ago: SBJ reports that LPGA sponsor Michelob Ultra is running a promotion to nominate the ultimate 19th ho … more →
Bryan Clay: World's Greatest Athlete
Legacy Direct wrote 6 months ago: Often referred to as the World’s Greatest Athlete, Clay has recently gone largely unnoticed s … more →
