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Infamous Sites and the Sport Heritage Visitor

Do we actually know why people visit sport heritage sites?

This seems like a bit of an obvious question, and perhaps one that has been answered (or, at least, assumed) by marketers, managers, and academics alike.   731 more words

What is Storytelling Really?

Often, I hear buzzwords like storytelling, your brand should tell a story, people love to read stories…. blah blah. But, what does that really entail? How does your brand tell a story? 233 more words


A day in silver and black

NFL- the National Football League is a North American sport that will be defined in many different ways depending on who you ask.

For example, the average American might say, “It’s a full contact game with 4 exciting quarters, a half time show and the best fans ever”! 671 more words