Blogs about: Start Up Companies
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Venture funding for cleantech
In today’s economic conditions (2009), we often hear about the scarcity of funding for start-ups including the clean-tech industry. I attended a clean-tech panel hosted by sdforum (http://www.s… more →
Rashmi Murthy's Blog
Your True Voice - Conclusion
wrote 1 day ago: Intentionally using the True Voice of your business will make your marketing materials unique, compe … more →
Whining or Wining?
wrote 2 days ago: Way too many people whine about how bad business is and how they cannot possibly make it with the ec … more →
Your True Voice - Part 3
wrote 6 days ago: What service do you really provide for your customers? Until you know, you won’t be able to find yo … more →
Your True Voice - Part 2
wrote 1 week ago: Many people put off marketing their companies because they don’t feel authentic when they are in “sa … more →
Your True Voice
wrote 1 week ago: How would you feel about doing marketing for your business if it felt completely authentic and truth … more →
Evaluation Criteria
wrote 1 week ago: Evaluation is a key marketing step that often gets skipped. Why? Sometimes, it’s because business … more →
Press Release Distribution List
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wrote 2 weeks ago: We’re almost done counting down through 30 of my favorite marketing tips. I want you to dust off a … more →
Keywords and SEO
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wrote 2 weeks ago: I’ve said before that web sites tend to be marketing orphans. That’s because many web sites are dif … more →
The Orphan of Marketing
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wrote 2 weeks ago: Web pages are often the orphan of marketing. Since they are frequently built and maintained by the … more →
Marketing Consistency
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wrote 3 weeks ago: As we count down through 30 of my favorite marketing tips, we’re looking at maintaining marketing co … more →
Disappearing Act
wrote 3 weeks ago: Does your company do a disappearing act? That’s what I call it when companies have on again/off aga … more →
Mixed Messages
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wrote 3 weeks ago: Are you sending mixed messages? One of my favorite 30 marketing tips focuses on how your messages r … more →
Public Relations
wrote 4 weeks ago: No marketing Re-start would be complete without thinking about your PR efforts. While PR isn’t goin … more →
Are You Up To Speed?
wrote 4 weeks ago: Time to re-evaluate. If you’ve been working through this countdown of 30 of my favorite marketing t … more →
Book Tours that Kick Butt
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wrote 1 month ago: Let’s be clear about one thing: the first butt your book tour will kick will be yours. Book tours a … more →
Your Marketing Vehicles
wrote 1 month ago: I hope that you had a wonderful Thanksgiving with your loved ones yesterday. _______________________ … more →
Understanding Your Reader’s Problem
wrote 1 month ago: Most people look for information to solve an urgent need, problem or pain. Once you have written you … more →
Your “Reader Persona”
wrote 1 month ago: Many people wonder about the next step once their book has been published. How do you get it off th … more →
Marketing Touch Tips
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wrote 1 month ago: We’re two-thirds of the way through 30 of my favorite marketing tips, talking about how to “touch” y … more →
