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Brand names and how research can solve one or two headaches

I love Bacanal. I love the name, the brand, I love how the meaning of Bacanal relates to the brand’s identity.

Romans and Greeks used to party hard in honour of Bacchus (or Dionysius). 282 more words

Start Ups

The restaurant trader desk

Yesterday I went to one of my favourite Italian restaurants with Joaco, one of my best friends who was visiting from Argentina. Haven’t seen him in a long time so we were chatting and catching up when right in front of me something caught my attention: the service area of the restaurant was populated with screens (see the picture). 404 more words

Start Ups

I'm fascinated by Ello because it reminds me of when the social web was still new

Warning: This post may contain statements that sound like an old person lecturing younger readers about how things were better back in the day. I’d like to apologize for that in advance. 1,172 more words

fathymit reblogged this on and commented:

My Ello group is currently and inadvertently exclusive, in a lot of the ways and for many of the reasons that this article talks about. It is freeing to be unencumbered by certain types of obligatory social connections and reminds me of the happy, earlier days of Livejournal. So I could not decide which quote to pull out, because I found myself going, "Yeah, totally! YEAH, TOTALLY." to like, all of them. This "moment of imagination", as ushered in by this new take on social media, is exciting for all the anarchy is brings back. I remember when the Internet was a Wild West playground for outlaws, hackers, nerds, communicators and artists and it's exciting to have a little piece of that restored to us, even if only temporarily.

Building a modern data platform – think like a caveman

The hype of big data has created a plethora of doubters about its ability to provide business value. But, the problem isn’t the data itself – it’s the way we look at it. 221 more words

fathymit reblogged this on and commented:

Amen to this. It's easy to slip into the mindset of Us vs. Them when it comes to imagining users in prior to the alpha and even beta stage. Collaboration WITH users is a much more effective model to use in the process early on. "To build success, companies should look to create a stronger partnership between IT and users. Together, they can build a modern data platform that breaks down siloes, opens up access across multiple devices and integrates new data, analytics, metrics and users. By simplifying data access and consumption across people and devices, enterprises can turn overwhelming amounts of data into valuable insights to shape the future of decision making."

Ello, Ello? New 'No Ads' Social Network Ello Is Blowing Up Right Now

In March a new social network launched promising the opposite business model to Facebook, i.e. not selling ads based on user data and instead relying on, perhaps, paid premium features to keep going. 488 more words

TC

fathymit reblogged this on and commented:

We were discussing ello as a team a bit, passing around invites and musing on how the ad-free, users-as-product-free manifesto could possibly translate into real-world dollar$, a business-model conundrum we ourselves have tangled with in the past. One of the Fathym crew observed that people just don't seem interested in paying for their privacy. Yet. We think a lot about privacy. It's uniquely important to all of us as individuals and of course, as a company. A move like this that appears to go against current start-up and business trends raises questions, such as, have we reached a point of being willing to pay for an ad-free garden of social Eden? What will it take for more people to appreciate the value placed on the data about their personal lives enough to want to take it back? What are the real-world social implications of connectivity that has to be bought in currency other than data? Could there possibly be enough people willing to pay for ad-free social media that would ease the fears that ello won't or won't be able to remain true to the values laid out in it's manifesto? We're inspired by ello's manifesto. It has a strong vision that addresses similar themes to Fathym's core philosophy: engagement and empowerment, connection and collaboration. We'll be watching their space closely.

Challenges finding a technical Co-founder in Nigeria

Apple we know today would not have existed if there was no Wozniak. But the world knows Steve jobs as the creative genius behind Apple’s success. 1,547 more words

Technology

Can your finger nails prevent rape?

Its been a tough week of tedious work and the one shining light at the end of the tunnel is enjoying an evening out with some mates, having a couple of drinks and making the most of the night. 317 more words

Start-Ups