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Blogs about: Sterling Cross Group

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10 Quick tips to improve your Linkedin presence

At Sterling Cross Communications, we are heavily involved in Social Media on behalf of and for our clients. A natural side-effect of this has prompted us to develop training programs for our clients … more →

Above the Buzz - How to stand out above the white noise of your industry.

How one Ad/PR agency’s actions is killing three brands: Disney Pictures, AMC Theatres, & MN Parent Magazine — 4 comments

Chris wrote 4 months ago: Have you seen the excitement that ensues when a child wins a prize? It can be any prize really, but … more →

Tags: Brand differentiation, online reputation management, Public Relations, Marketing, Branding, PR disaster, Sterling Cross Communications, Customer Service, @MrChristopherL

Horizon Realty – A Case Study in how not to handle online reputation management — 4 comments

Chris wrote 4 months ago: It started out fairly innocuously, it was a single retweet on Twitter of a news source I monitor, bu … more →

Tags: Brand differentiation, Marketing, online reputation management, Public Relations, Social Media, Fail, @MrChristopherL, amanda bonnen, ask questions later

For the Multi-Housing Industry - Making Social Media Work for You — 1 comment

Chris wrote 5 months ago: I’m linking to a valuable article for you today. I am quoted in it, but that’s not the r … more →

Tags: Brand differentiation, Marketing, Social Media, Christopher Lower, Craig's List, facebook, LinkedIn, Minnesota Multi-Housing Association, MMHA

Removing Social Media Accounts – What happens when you need to end a presence online? — 2 comments

Chris wrote 5 months ago: It’s become a fact in this economy that companies are going out of business. Even those companies t … more →

Tags: Marketing, Public Relations, Social Media, @MrChristopherL, Business Blogging, cancelling social media accounts, Corporate Blogs, erasing a social media presence, facebook

Today’s marketing for Resorts & Campgrounds - Building Community, Memories, and Lifetime Visitors with Social Media Tools — 2 comments

Chris wrote 6 months ago: This is an article I wrote for Resorts & Campgrounds Magazine and appears in their summer 2009 I … more →

Tags: Brand differentiation, Marketing, Public Relations, Social Media, twitter, facebook, Sterling Cross Communications, @MrChristopherL, YouTube

Domino’s proves why Restaurants must monitor their brand and reputation online — 1 comment

Chris wrote 8 months ago: It was a Restaurateur’s worst nightmare. In the span of a few minutes of video posted to YouTube, a … more →

Tags: Brand differentiation, Marketing, Public Relations, Social Media, @MrChristopherL, Brand, brand reputation, Christopher Lower, crises communication; social media

The ROI of Managing your Online Reputation & Brand presented by Sterling Cross Communications

Chris wrote 8 months ago: Who: Sterling Cross Communications, a Twin Cities based Social Media, PR and Web Design firm. What: … more →

Tags: Brand differentiation, Marketing, Public Relations, Social Media, "The Biggest Douche In Social Media", @MrChristopherL, brand reputation, Christopher Lower, cost of social media

Strategically Promoting Your Restaurant with Social Media Tools — 2 comments

Chris wrote 9 months ago: This is an article I wrote for Restaurateur Magazine and appears in their April 2009 Issue. Due to p … more →

Tags: Marketing, Social Media, Branding, Public Relations, twitter, PR, facebook, Sterling Cross Communications, Customer Service

Skittles new website is NOT social media…or is it? — 3 comments

Chris wrote 9 months ago: The new Skittles.com site The M&M Mars colorful fruit candy chews have gotten a social med … more →

Tags: Public Relations, Marketing, Brand differentiation, Social Media, twitter, facebook, Sterling Cross Communications, @MrChristopherL, advertising

30 Business people tell what one thing they will do in the next 30 days to grow their business — 3 comments

Chris wrote 10 months ago: The other day I asked my networks for business people to respond to the question: “What is one thing … more →

Tags: Marketing, Public Relations, Social Media, Sterling Cross Communications, @MrChristopherL, Christopher Lower, Grow your business in 30 days, business growth, 2009 business plans

The Cost of Not Entering into Social Media – How it Hurts Your Company (Part Three)

Chris wrote 11 months ago: At the beginning of this conversation, we entered into a discussion of the fact that several compani … more →

Tags: Public Relations, Marketing, Social Media, twitter, facebook, Sterling Cross Communications, @MrChristopherL, Social Media Tools, Gen Y

Merry Christmas Now Walk The Plank You Scurvy Elf! — 1 comment

mediapirate wrote 1 year ago: Merry Xmas everyone! I am off to Texas/Mexico to spend time with my family over the holidays so I ju … more →

Tags: Interesting, Welcome, Arrrr, Christmas, cool shirt, Media Pirate, mediapirate, Merry, scott baird

The Real Questions Behind Social Media In Business — 3 comments

mediapirate wrote 1 year ago: So what is this social media thing all about? Do I get a blog started, or maybe chat with people abo … more →

Tags: media, Social Media, twitter, comcastcares, Business, Comcast, engagement, facebook, followers

The Cost of Not Entering into Social Media – How it Hurts Your Company (Part Two)

Chris wrote 1 year ago: We previously covered the cost of loss of new market share and new business growth by not keeping pa … more →

Tags: Public Relations, Marketing, Social Media, Sterling Cross Communications, Customer Service, Social Media Tools, social media platforms, business adoption of social media, Online Marketing

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