Blogs about: Steveology

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IBM's New Notes and Domino 9.0 Social Edition1 comment

Steve Farnsworth A.K.A. @Steveology wrote 3 weeks ago: Notes 9 Interface via matnewman.com I don’t normally agree to review software. However, IBM is … more →

Tags: social media marketing, Enterprise Office, IBM, IBM Midsized, marketing strategy, Mobile, Social Media, Software, steve farnsworth

Social Business – Going from Qualitative to Quantitative5 comments

Steve Farnsworth A.K.A. @Steveology wrote 1 month ago: In many organizations social business seems like a qualitative exercise. They think, “We need to do … more →

Tags: social media marketing, CMO, Ed Brill, IBM, IBM Midmarket, IBM Midsized, marketing strategy, Mobile, Mobile Marketing

Customer Engagement Starts First With Employee Engagement12 comments

Steve Farnsworth A.K.A. @Steveology wrote 2 months ago: Engaging the customer has firmly become part of buzzword soup. Sadly, when that happens little is ac … more →

Tags: social media marketing, CMO, IBM, IBM Midsized, marketing strategy, Mobile, Mobile Marketing, Sandy Carter, Social Business

Weaving Storytelling Effectively Into All Marketing Touch Points

Steve Farnsworth A.K.A. @Steveology wrote 2 months ago: Thinking of all the individual moving parts, that marketing departments are responsible for, as a wh … more →

Tags: social media marketing, CMO, Ed Abrams, IBM, IBM Midsized, marketing strategy, Mobile, Mobile Marketing, Social Media

Everyone's Got Mobile Marketing, But Do You Get How Different It Now Is?3 comments

Steve Farnsworth A.K.A. @Steveology wrote 2 months ago: As a midsized business you probably have some kind of mobile support as part of your marketing mix. … more →

Tags: social media marketing, B2B, Brand, Branding, Business, IBM, Marketing, Midsize, Social Business

The Steveology Blog Now Accepting Guest Posts5 comments

Steve Farnsworth A.K.A. @Steveology wrote 3 months ago: Historically, guest posts were limited to invitation only because of my editorial focus. However, be … more →

Tags: social media marketing, CMO, Content Marketing, Corporate Communications, Guest Posts, Marketing, PR, Social Media, steve farnsworth

How Do You Connect Employees And Their Passion To The Brand?2 comments

Steve Farnsworth A.K.A. @Steveology wrote 3 months ago: Often companies “roll out the new re-branding” to employees. and the marketing team then quickly put … more →

Tags: social media marketing, B2B, Brand, Branding, Business, IBM, Marketing, Midsize, Social Business

Understanding The Dragonfly Effect To Improve Your Social Marketing Strategy7 comments

Steve Farnsworth A.K.A. @Steveology wrote 3 months ago: Social marketing is often thought of as elusive or it’s over simplified. Venture adviser and m … more →

Tags: social media marketing, Andy Smith, B2B, Business, Content Marketing, Dragonfly Effect, IBM, Jennifer Aaker, lead generation

Top 20 Free Social Media Monitoring Tools For 201317 comments

Steve Farnsworth A.K.A. @Steveology wrote 4 months ago: The List From time to time, every digital marketer needs a quick and easy social monitoring tool to … more →

Tags: social media marketing, Free Social Media Monitoring, Free Social Media Tools, IBM, Midsize, monitoring, Social Media, Social Media Tools, steve farnsworth

What Are The Benefits Of Becoming A Social Business?3 comments

Steve Farnsworth A.K.A. @Steveology wrote 5 months ago:   While becoming a social business is much less expensive than most companies realize, it does take … more →

Tags: social media marketing, Social Media, Business, Branding, steve farnsworth, Marketing, Social Business, B2B, IBM

4 Keys To Growing A Successful Social Business1 comment

Steve Farnsworth A.K.A. @Steveology wrote 5 months ago: A social business takes advantage of tools that accelerate and increase knowledge through collaborat … more →

Tags: social media marketing, Social Media, Business, steve farnsworth, Marketing, Social Business, B2B, IBM, Ed Brill

What Arugula Packaging Can Teach You About Customer Engagement

Steve Farnsworth A.K.A. @Steveology wrote 6 months ago: Customer engagement suffers as a buzz word and is tossed around more quickly than dressing on a sala … more →

Tags: social media marketing, Social Media, steve farnsworth, Marketing, lead generation, Brand, Content Marketing, B2B, facebook

3 Things Executives Can Do To Be More Quoted In The News1 comment

Steve Farnsworth A.K.A. @Steveology wrote 6 months ago: Executives without media training rarely know when to shut up. When they talk to the press it is all … more →

Tags: social media marketing, Public Relations, Corporate Communications, steve farnsworth, PR, CMO, Kare Anderson, forbes columnist

Two Invaluable Lessons I Learned From Working With The World's Leading Brands4 comments

Steve Farnsworth A.K.A. @Steveology wrote 6 months ago:   I’ve spent the past 25+ years working with world-class brands like Virgin, Pantene, Heinz, Intel, … more →

Tags: social media marketing, Branding, steve farnsworth, CMO, Brand, Julie Cottineau, brandtwist, virgin

The Future of Social Business4 comments

Steve Farnsworth A.K.A. @Steveology wrote 6 months ago: Click to Tweet ★   The Future of Social Business  ★ Recap of MidMarket IBM Social Business’s F … more →

Tags: social media marketing, Social Media, steve farnsworth, Social Business, Best Practices, B2B, IBM, IBM Midmarket

The Difference Between Social Media And Social Business Explained9 comments

Steve Farnsworth A.K.A. @Steveology wrote 6 months ago: Understanding the difference is important not only for marketing but for business leaders. Companies … more →

Tags: social media marketing, Social Media, steve farnsworth, Marketing, Social Business, B2B, IBM, IBM Midmarket, Ed Brill

Believe in Ghosts: Blogging Made Easy for Busy Executives11 comments

Steve Farnsworth A.K.A. @Steveology wrote 6 months ago: Good Blogging Is Good Marketing. Just about everyone agrees. And we see the evidence every day—the b … more →

Tags: social media marketing, Social Media, Public Relations, steve farnsworth, PR, lead generation, Blog, Blogging, Corporate Blogging

Using Your Company Blog And Social Media To Drive More Leads

Steve Farnsworth A.K.A. @Steveology wrote 6 months ago: Marketing is about facilitating more closed business, and ultimately grow the company. When asked, m … more →

Tags: social media marketing, Social Media, Public Relations, Marketing, PR, lead generation, Blog, Blogging, Content Marketing

What Must PR 2.0 Do Differently For Coverage From Journalist 2.0?4 comments

Steve Farnsworth A.K.A. @Steveology wrote 6 months ago: If you are a public relations professional for a B2B or midsized company you have watched coverage o … more →

Tags: social media marketing, IBM Midmarket, Jeff Vance, Journalism, Marketing, password, PR, Public Relations, Social Media


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