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Fraudsters threaten online advertising industry

– It was John Wanamaker, a 19th-century US department store retailer, who best summed up the imprecise nature of advertising. “Half the money I spend on advertising is wasted,” he once declared. 9 more words


Adding more features to Google’s AdMob

– Most downloaded apps are used only once, then deleted. This user behavior prompted changes to be made to Google’s AdMob.

Full Article: http://ift.tt/1AVT2QD


[video] Will EU Regulators Unbundle Google?

– Nov. 27 (Bloomberg) — European Parliament MEP Ramon Tremosa discusses Google’s stronghold with search in Europe and if EU regulators will unbundle the company. He speaks with Francine Lacqua and Guy Johnson … 8 more words


Google Feels Heat as Breakup Plan Backed by EU Lawmakers

– Lawmakers added to Google Inc. (GOOGL) ’s regulatory woes in the European Union after they voted for the EU to consider splitting up search engines. 17 more words