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Pop-up shops are becoming more permanent

In brand strategy, short-term retail may not be so temporary after all.

FORTUNE — The fashion industry has long benefited from the concept of pop-up shops, but with the rising cost of online advertising and a saturated e-commerce market, more retailers are turning to temporary brick-and-mortar retail to stand out among the competition. 984 more words

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'Airbnb For Retail' Startup Storefront Raises $7.3M From Spark Capital, Expands To LA

Now more than ever, both big brands and independent merchants are looking for flexibility in the way that they reach consumers. With Storefront, they’re able to find space to set up popup shops or sell items in boutiques without all the hassle that comes with leasing space and building out their own stores. 566 more words

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