Tags » Strategic Communications

Five posts you must read if you're serious about Content Marketing

I was recently invited to be a Linkedin Publishing Contributor. Writing about Content Marketing seemed a pretty good place to start

Content Marketing is THE hot topic at the minute. 289 more words

Strategic Communications

A day in the life: Media Advisor to Deputy Commander ISAF

(First published in the Pen & Sword “Scratchings” March 2013)

‘Poacher-turned-gamekeeper’, ‘spy’, ‘Colonel meeja’…the nicknames were endless. It may not have been the most conventional role for a journalist but the contradictions between my recent operational post and my day job are what made it challenging, rewarding, fascinating and occasionally infuriating all on a daily basis. 1,159 more words

Lorna Ward


Like many thirty-somethings, I haven’t planned all that much for retirement.  In terms of future plans, I’ve prioritized more near-term goals for my career, happiness, relationships, health and financial security.   1,218 more words

Communication Skills

Social Media: A Required Paradigm Shift

“Most companies recognize social media as a disruptive force that will gather strength rather than attenuate.”

“This needs to change. We are convinced that organizations that develop a critical mass of leaders who master the six dimensions of organizational media literacy will have a brighter future.” 1,010 more words

Think you know PR? Think again

The pervasiveness of Social Media and Content Marketing have raised some big questions for Public Relations. It’s time we got to the bottom of them… 782 more words

Strategic Communications

What Not to Do in Powerpoint

I found an interesting video post that a Youtube artist by the name of “UMiami Continuing Studies” published on PowerPoint Tips. It’s a basic video, but outlines essential PowerPoint tips that every individual (professional or amateur) should know. 79 more words

friends with benefits

I don’t want to reference anything remotely inappropriate. I want to talk about the benefits of being a communicator. I always want to be a friend with benefits. 127 more words