Tags » Strategic Communications
It may seem basic, but ensuring PR and communications activity contributes to and supports organisational strategy is vital.
First, if an organisation is investing in communications, it has to ensure that activity delivers the right results, whether that is raising awareness, managing reputation or changing perceptions and behaviour. 342 more words
As some of you reading might have caught before, I’m transitioning from a career in environmental education and protection, to strategic communications through enrollment in the University of Washington’s Communication Leadership Program. 686 more words
Lessons from Linkedin; the difference between leading a conversation and passive involvement is relational positioning, it’s inspired thinking worth applying
A philosopher of ancient China named Lao Tzu once said, “A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves”. 661 more words
By Jesselle Macatiag
Coca-Cola’s homepage tagline reads, “Refreshing the world, one story at a time.” In March of 2013, the company refreshed the worlds of two nations divided over decades of conflict: India and Pakistan. 427 more words