Tags » Strategic Marketing

Pro Teams Score with Direct-to-SportsFan Marketing

Increasingly, professional sports teams are taking their important communication messages directly to fans.

Powered by the ubiquity of the Internet and fan tethering to social media platforms, direct-to-sportsfan (D2SF) marketing offers pro teams an unprecedented, and unfiltered, communication vehicle to their fans and season ticket-holders. 1,195 more words

Strategic Marketing

Eight Ways to Make Your Marketing Message Stand Out!

In Market Like You Mean It, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain fans for everything you sell. 873 more words

Strategic Marketing

What Do You Think You Cannot Do?

I’ve kept the quote by Eleanor Roosevelt “You Must Do the Thing You Think You Cannot Do” in front of me for almost three decades now as it serves as a reminder to press onward when I start to feel that inward recoil from a decision I know is just based on fear. 356 more words


Crafty Beer Labels for Craft Beers: A Creative Marketing Strategy

The Brewer’s Association in Boulder, Colorado defines craft beer as beer made by a brewer that is small, independent, and traditional. The association includes microbreweries in this category as well even though they produce a smaller quantity of beer. 304 more words

Shanghai Metal Corporation

Small Business Technical Marketing Part One: The Business Plan

Owning and running my own small business was a rewarding experience. I learned a lot and grew markedly as a leader. One of my most valuable experiences was being able to apply Technical Marketing skills and tools in this small business environment. 512 more words


Stick to the Plan

Start by thinking in detail what you want to reach and how can you obtain it. Is is to lose weight? Schedule a few runs a week or 3-4 visits to your local gym. 282 more words


Let's Get Social! Social Media Day Phoenix 2014 Recap

On Saturday, June 28 people from all over the Valley gathered at the Renaissance Downtown Phoenix Hotel to tweet to each other from across a hotel conference room. 804 more words

Social Media