Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” Our answer, no, they are not the same thing, and you may need both. 533 more words
Tags » Strategic Marketing
How a Direct Mail technique can get a digital response
Every successful Direct Mail Marketer knows that “lumpy mail” doubles the response of “flat mail”. Lumpy mail is anything with more volume, larger dimensions, weight, texture or bumps than normal mail. 406 more words
At GLG, we’re celebrating the 2014 Pantone Color of the Year. Officially known as PANTONE® 18-3224, “Radiant Orchid” is how I’ll remember it! Pantone says the color is showing up on fashion runways, and is a big hit for beauty. 79 more words
Retailers are finding that mobile point-of-sale platforms are perfect for serving web-savvy consumers. And for empowering the sales team. Because of the quickly changing online retail environment, customers have come to expect personalized service, more choices, and better in-store customer support. 139 more words
Company: SPARK Solutions for Growth
Location: South Orange, N.J.
Ms. Scherl is a dynamic, seasoned business executive and entrepreneur with a proven flair for building consumer products, with a particular emphasis on women-driven businesses. 311 more words
How well are your campaign managers performing?
The best campaign managers are not only experts in marketing, they are skilled in organizational politics and team performance. 181 more words