Tags » Strategic Marketing

Align Marketing With Strategy

Only a couple of weeks ago, Zara proved again that cultural illiteracy is bad business. The Spanish clothing and accessories brand released a kid’s striped pajama top, which many to look like a… 517 more words

Mithun Sridharan

Digital Branding Strategies For Entrepreneurs

In 2014, many entrepreneurs will outsource their digital branding strategies to professional agencies. The Content Factory estimates that the industry average is between $4,000 and $7,000 per month — although there are online marketing firms for all budgets. 830 more words

Mithun Sridharan

Marketing Ideas For Small and Medium-Sized Businesses

Peter Drucker defines marketing as the unique function that distinguishes a business from other organizations. It produces the revenue that is the lifeblood of the business. 624 more words

Mithun Sridharan

Why You Need Commercial Insight and Content Marketing

Today’s average customer contacts a supplier once they’re 57% of the way through the purchase decision process, meaning that most customers have already landed on their buying criteria by the time they’re talking to a sales rep. 757 more words

Mithun Sridharan

Marketing and Sales - What is the Difference?

Many people I talk to, including MBAs, regularly mix up the central corporate functions – marketing and sales and this happens largely due to the blurred boundaries and incoherent definitions in many organizations. 1,175 more words

Mithun Sridharan

Inbound Marketing - An Introduction

If a tree falls in a forest and no one is around to hear it, does it make a sound? Can the same philosophical question be asked about your content?  175 more words

Mithun Sridharan

Back to school

Pencil sharpened, shoes shined. The French call it la rentrée, but that back to school feeling is a lovely one, isn’t it? A new start after the languid summer months. 323 more words