Tags » Strategic Marketing

Is Your Brand Getting Shaky?!

With the recent news that mobile screen time is now greater than TV screen viewing in the US and that apps account for a whopping 86 percent of time spent on mobile, one thing is abundantly clear: 36 more words

The Garrigan Lyman Group

Dodge Ball Lessons - Teach Every Employee to Play Offensively in Marketing

I’ve written about why a Marketing Plan is necessary and also how important it is to share that plan with your organization. This week I’m addressing how every employee can contribute to the overall marketing success for your company. 1,209 more words

Marketing

Sales vs Marketing

It is possible to characterise, in a classic 2 by 2 consultants graph, a “market” by:

  • the complexity of the product or service you are trying to sell vs…
  • 431 more words
Sales

strategic marketing

Strategic Marketing

If you’re serious about branching out from the pack and getting phenomenal results for your business, I urge you to stop working ‘harder’. And start working ‘smarter’. 262 more words

Strategic Marketing

BEYOND PERSONAS: PROGRESSIVE PERSONA PROFILING PART 2

Part 2: Deeper Insights Through Better Persona Profiling

By Scott Levine, VP, Strategy—March 14, 2014

Marketers are ultimately trying to persuade people to make a decision. 1,165 more words

Strategic Marketing

BEYOND PERSONAS: PROGRESSIVE PERSONA PROFILING

A new process in the evolution of marketing persona development

By Scott Levine, VP, Strategy—February 12, 2014

What do you know about your buyer? Or, perhaps better questions that marketers should ask are: What don’t I know about my buyer? 2,083 more words

Strategic Marketing

THE NATIVES ARE… ADVERTISING?

How Native Advertising Impacts Marketing Strategy

By Scott Levine, VP, Strategy—August 27, 2013

Native advertising. It’s one of the hot new buzzwords being used to describe a new digital channel. 792 more words

Strategic Marketing