Tags » Strategic Marketing

Google Hummingbird - What It Means For Content Marketers

Under the codename “Hummingbird”, a new generation of Google’s search algorithm powers 90% of all global web searches. The Google Hummingbird differs from other Google algorithm changes, because it is a completely new search algorithm, which forms the basis of the Google search. 578 more words

Mithun Sridharan

Tips To Reduce Language Response Bias In Surveys

Survey bias is maybe something that can’t entirely be avoided. You may have been already asking leading questions in your online surveys—if unintentionally—which affects the value and quality of your survey data. 827 more words

Mithun Sridharan

Tips to Maximize Online Survey Response Rates

Success of any survey depends to a large extent on a good response rate with  quality responses. The higher the response rate, the more representative will the survey be of the total population, which translates to a higher degree of reliability of the survey results. 650 more words

Mithun Sridharan

When Brands Make Mistakes

The world of branding is not confined in a mathematical equation, thus wrong decisions can only be termed as “wrong” once results start coming in. Many assumptions are there in a branding program before a plan can be implemented. 308 more words

Strategic Marketing

B2B Customer Segmentation Strategies

Companies are increasingly architecting buyer-centric communication strategies. Companies tend towards either the one-size-fits-all approach or the entirely customized approach for specific customer segments; but, the golden mean lies somewhere between.  657 more words

Mithun Sridharan

Internationalisation for online retailers

If 95% of success is showing up then in online retail business the arrival of good platforms, cheap translation services and global banking means pretty much anyone can ‘show up’. 897 more words

Mithun Sridharan

Trends in Marketing Thinking and Practice

The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward Inbound techniques, while many outbound tactics have become antiquated. 363 more words

Mithun Sridharan