Tags » Strategic Marketing

Sourcing Ideas from “Crowd”

A simple workable “idea” could be worth a million when it comes to branding. Professionals know this better once they dip their feet in this domain of marketing. 312 more words

Strategic Marketing

Why A Digital Marketing Consultant Makes Sense

Search engine ranking is still a relevant strategy for any business with an online presence. Despite the popularity of social media, the first place most consumers visit to find information on a product or service is Google, Yahoo, Bing, or another search engine. 791 more words

Mithun Sridharan

SMB and Social Business

It’s time to face the facts: gone are the days when businesses stood to turn a profit simply by existing. Online and social marketing have become essential components to running a successful business, and, for small businesses especially, a strong social presence is critical to connecting with customers and effectively creating awareness of your product or service. 351 more words

Mithun Sridharan

The Rise Of Wearables

If the noughties was the decade of the meteoric rise of the mobile communication device (tablets and phones) then the teens will be the decade of the meteoric rise of the “wearables” – and you can quote me on that. 1,087 more words

Mithun Sridharan

The Fogg Behavior Model

Today I want to share a very powerful and useful model of behavior that has broad applications in marketing and gamification: The Fogg Behavior Model. 508 more words

Mithun Sridharan

Why Marketers Should Go Quants

Companies are increasingly focusing on shareholder (and stakeholder) value. The CEO is not satisfied when the marketing VP shows that the recent marketing initiatives have resulted in increased customer awareness, knowledge, satisfaction, or retention. 445 more words

Mithun Sridharan

Why Should B2B Companies Use Social Media

Even though Social Media entered the scene over a decade ago, the business world still continues to see it primarily as tool for B2C communication. Compared to their B2C counterparts, B2B companies have been slow to adopt social media as a vital component of their marketing repertoire. 634 more words

Mithun Sridharan