Tags » Strategic Marketing

The Modern Marketer

What are the hard and soft skills that make up a modern marketer?

Ryan cited some research from Forrester (B2B CMOs Must Evolve or Move On… 789 more words


To Insource or Outsource Marketing?

November’s Communitech Strategic Marketing P2P, To Insource or Outsource Marketing, featured Ryan Burgio of Stryve Digital Marketing. In his very brief introduction, Ryan described Stryve’s purpose as… 500 more words


Marketing – A Way to Reach Business Goals

A business must satisfy certain goals to obtain success in the future. A business is considered to be successful when it is distinguished by its working and technology. 335 more words

Strategic Marketing

Principles of Strategic Business Marketing

You don’t learn to walk by following rules. You learn by doing, and by falling over.
— Richard Branson, CEO, Virgin Group

Vartkes Iskenderian is one of the four brothers who helps run Zankou Enterprises, along with the company’s 260 employees. 4,010 more words

Making Dough: Getting it right and wrong in pizza market positioning.

Getting A Pizza The Action

Most of us love pizza and Italian food, whether this is sitting lakeside in Garda with a glass of wine or munching through a New York style pizza at 2am, it is amazing how such a simple dish has traversed the globe and is eaten by all members of society. 1,508 more words

Why You Need a Business Plan & How to Prepare It

Virtually all businesses, within a corporate structure and the majority of larger private businesses, have well-developed business plans that incorporate clearly defined strategic objectives, detailed plans about how those objectives will be achieved and financial projections, including forecasts for sales, profit & loss account, balance sheet and cash flow. 1,485 more words

Strategic Marketing

Global Branding

Ver en Español

Brands are increasingly crossing borders in different countries via the world wide web, and companies will need to re-shift their marketing strategy to cater to each global market. 244 more words

Strategic Marketing