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strategic marketing

Strategic Marketing

If you’re serious about branching out from the pack and getting phenomenal results for your business, I urge you to stop working ‘harder’. And start working ‘smarter’. 262 more words

Strategic Marketing

BEYOND PERSONAS: PROGRESSIVE PERSONA PROFILING PART 2

Part 2: Deeper Insights Through Better Persona Profiling

By Scott Levine, VP, Strategy—March 14, 2014

Marketers are ultimately trying to persuade people to make a decision. 1,165 more words

Strategic Marketing

BEYOND PERSONAS: PROGRESSIVE PERSONA PROFILING

A new process in the evolution of marketing persona development

By Scott Levine, VP, Strategy—February 12, 2014

What do you know about your buyer? Or, perhaps better questions that marketers should ask are: What don’t I know about my buyer? 2,083 more words

Strategic Marketing

THE NATIVES ARE… ADVERTISING?

How Native Advertising Impacts Marketing Strategy

By Scott Levine, VP, Strategy—August 27, 2013

Native advertising. It’s one of the hot new buzzwords being used to describe a new digital channel. 792 more words

Strategic Marketing

MARKETING KINDLE FIRE

By Scott Levine, VP, Strategy—December 9, 2011

New Tablet or New Content Delivery Vehicle?

Is it possible that marketing minds were behind the pricing model on the new Amazon Kindle Fire? 510 more words

Strategic Marketing

PART II: DATA MINING FOR HIDDEN TREASURES—7 STEPS OF KNOWLEDGE DISCOVERY IN DATABASES

By Scott Levine, VP, Strategy—July 28, 2011

Every database marketing program begins with a rhetorical question that the marketer already knows the answer to: How good is the data? 620 more words

Strategic Marketing

LEAD GENERATION X

By Scott Levine, VP, Strategy— Originally published on April 25, 2011

If the three most important words in real estate are location, location, and location, then the three most important words in Lead Generation are quality, quality, and quality. 436 more words

Strategic Marketing