Most people believe that they are experts when it comes to all social media channels mainly because its accessible and free to all of us. However, the reason why companies hire specific individuals to fill in the roles of a social media strategist is because companies are looking for employees who know how to build converged media into their content strategy. 147 more words
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The best ‘strategy meetings’ unleash fresh thinking and offer maverick views; the worst and dull, unstructured time-sucks. Adrian Wooldridge reviews “Moments of Impact” by Chris Ertel and Lisa Kay Solomon.
Go Ahead, Strategize