Tags » Strategy 2

Balanced Score Card - Linking current actions to future goals

Balanced Score Card: – Linking current actions to future goals aka achieving short term financial targets with long term strategy.

How do you tie long term strategy when management initiatives are built around short term financial goals? 793 more words


Strong Hold 3

Developed by firefly studios the strategy game is published by southpeek games,released on 25th October 2011,StrongHold 3 is desighned by Simon Bradbury. This is the first game in Stronghold series which features multiplayer gaming. 85 more words


What On Earth Does A Technical Marketing Manager Do?

I agree, it’s an unusual title. I think I’ve only ever seen one other person with the same title in the time I’ve had it and I’m pretty sure when I say it most people think “Huh?” So what does a Technical Marketing Manager do? 483 more words

Digital Marketing

Bad Habits, Bad Decisions

I read a great article in the Harvard Business Review recently: 9 Habits that Lead to Terrible Business Decisions. If you haven’t time to read the article in full, here we go with a whistle stop tour of nine deadly sins that I’m absolutely certain no member of TAB York ever makes… 605 more words


Every employee is now a brand ambassador

In my last blog I explored how the digitisation of companies is changing how many organisations behave. Everything from strategy to marketing to the way customers are served is changed because of the communications taking place across multiple channels today. 321 more words

Customer Service

Why now is a good time to discuss KPIs: "Be Relevant"

For many companies, like here at SAP, October is the pressure-filled time to set projections for next year.  These targets must be gauged and translated into performance metrics or… 652 more words


Crossing the chasm – from small to global

The path to global domination has changed. Small companies can grow to become medium just by doing a bit more of whatever they do – selling products or services and scaling up to increase the size of the operation. 395 more words

Current Affairs