The Strategy Retreat is a favoured exercise amongst the C-Suite and many organisations. It’s not a ‘Strategic Retreat’, mind you (although sometimes one wonders), but an opportunity to focus on the strategy of the firm and develop concrete goals, discuss vision and mission, tactics, values and means for accomplishing objectives. 1,055 more words
Tags » Strategy 2
People-to-people marketing changes the approach to customer relationships.
When working with companies serving the aviation industry that are transitioning to people-to-people marketing, I stress that marketing content should be centered around two things: 1) solving customer problems, and 2) the journey through the purchasing process – because these are the two main elements of creating brand preference. 334 more words
Over the past several months, I’ve been talking about quitting. Doesn’t matter what I’m quitting. I’ve just been proclaiming, I think I’ll quit.
Then someone asked me, “so what’s your plan for what you will do when you have the urge to not quit? 122 more words
Wie man im folgenden Chart sieht, dümpelt der Dax gemütlich vor sich hin. Das ändert sich jedoch abrupt mit dem Bekanntwerden von Wirtschaftsdaten aus den USA (siehe Pfeil). 137 more words