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Blogs about: Strategy Marketing

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How To Measure Social Media ROI (via Mashable)

Leigh wrote 3 weeks ago: Following from my previous post, here is another great article via Mashable on how to go about measu … more →

Tags: Social Media, Toolbox, social networking, web2-0, Business, Marketing, Mashable, ROI, Results

Measuring Marketing Communications ROI1 comment

Leigh wrote 3 weeks ago: Can I get an “Amen” for this? Too often, those of us in branding, marketing and communic … more →

Tags: Branding & Positioning, Public Relations, Social Media, Toolbox, ROI, Olivier Blanchard

8 Lessons On Content Marketing For Small Businesses

Leigh wrote 3 weeks ago: (An aside: It’s funny how the moment I post about not being able to blog regularly because of … more →

Tags: Toolbox, Content Marketing, Marketing, Small Business

BOO! Halloween is Exactly like Email Marketing...

nicoleschiavone wrote 1 month ago: Okay, so not quite, but Halloween and email marketing do have a lot in common. Who would have guesse … more →

Tags: email marketing solutions, eMail Marketing, Halloween, Call to Action

Now that you have one – Use it2 comments

mikekleis wrote 1 month ago: We have talked about how to create a strong customer value proposition for your business before and … more →

Tags: Marketing, value proposition, Mike Kleis, Positioning, Strategy

5 Tips On How To Build A Social Media Resume

Leigh wrote 1 month ago: Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success and owner of the aw … more →

Tags: Social Media, Me Inc, Branding & Positioning, Career Advice, Toolbox, social networking, web2-0, Personal Branding, Branding

Buy.ology Book Brief - BNet

Leigh wrote 1 month ago: Link surfing following my previous post, I’ve come across another great video on Martin Lindst … more →

Tags: Audiences, Toolbox, Marketing, Martin Lindstrom, Buy-ology, neuromarketing, Retail Strategy, Shopping, why we buy

Martin Lindstrom, Buyology: Why We Buy Stuff1 comment

Leigh wrote 1 month ago: Here’s a great video featuring Martin Lindstrom, author of Buy.ology and neuromarketing guru, … more →

Tags: Audiences, Toolbox, Marketing, Martin Lindstrom, Buy-ology, neuromarketing, Retail Strategy, Shopping, why we buy

5+1 Social Media Marketing Myths

Leigh wrote 1 month ago: In investigating and dealing with those who have been interested to jump on to the Social Media band … more →

Tags: Social Media, social networking, web2-0, Online Marketing, BusinessWeek

Businessweek's Bootstrapping a Start Up Resources

Leigh wrote 1 month ago: Businessweek has a great, comprehensive (17 pages and counting!?) list of resources to help entrepre … more →

Tags: Inc., Branding & Positioning, Leadership & Management, Toolbox, Business, BusinessWeek, bootstrap, bootstrapping, Start-up

How To Start Content Marketing

Leigh wrote 1 month ago: I’m in the midst of helping develop a web2.0/digital presence strategic plan for a friend … more →

Tags: Toolbox, Content Marketing

5 Tips To Better Online Ad Banners

Leigh wrote 1 month ago: An article on AdAge points to the fact that creatives play a major part in the effectiveness of onli … more →

Tags: Design, Online Marketing, banner ad

Chris Brogan on Taking Blogging/Social Media to the Next Level

Leigh wrote 1 month ago: Chris Brogan shares some 8 great insights here on how to leverage social media (in this context, he … more →

Tags: Social Media, blogs, Online Marketing, Business, Marketing, Chris Brogan, Content Marketing

Top 5 Twitter Trends To Track

Leigh wrote 1 month ago: Via Mashable – Top 5 Twitter Trends to Watch Right Now: 1. Big Bloggers Tweeting More, Bloggin … more →

Tags: Social Media, social networking, web2-0, twitter, Online Marketing, guy kawasaki

Do You Have a BHAG - Big Hairy Audacious Goal?

Leigh wrote 1 month ago: Jim Collins and Jerry Porras introduced the concept of a Big Hairy Audacious Goal (or BHAG) in their … more →

Tags: Leadership & Management, bhag, big hairy audacious goal, book, Built to Last, Goal Setting, Goals, Jerry Porras, Jim Collins

Have Facebook And Twitter Stopped Growing?

Leigh wrote 1 month ago: Here’s a very interesting piece of news via Mashable – STATS: Facebook and Twitter’s Gro … more →

Tags: Social Media, social networking, twitter, facebook, Marketing, Mashable, 4 P's, Product, Placement

5 Reasons Why Company Social Media Initiatives Fail

Leigh wrote 1 month ago: Via Social Media Today, here are five insights gleaned from the Inbound Marketing Summit on why comp … more →

Tags: Social Media, social networking, Business

7+1 Free Or Cheap Effective Ways To Promote Your Brand Online

Leigh wrote 1 month ago: This is a really great resource by Dumb Little Man: 7 Free or Cheap Ways to Effectively Promote Your … more →

Tags: Social Media, Toolbox, social networking, web2-0, YouTube, blogs, twitter, Free, Online Marketing

5 Ways To Not Waste "Coming Soon" Sitepages

Leigh wrote 1 month ago: Don’t waste your “Coming Soon” site pages! Too many brands and companies, while wa … more →

Tags: Social Media, Branding & Positioning, Toolbox, Design, twitter, Online Marketing, facebook, Coming soon, coming soon pages


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