Tags » Strategy & Planning

How certain can we be about uncertainty?

The answer is 100% – anything we map out as a plan for the future will be characterized by risk and uncertainty.

We can quantify risk but under many scenarios the only thing we can say about uncertainty is it will always be on the horizon. 278 more words

Operational Planning

Sam - Aviva Creative Brief

Client: Aviva Car insurance

Aviva is one of the top insurers, here in the UK. The company covers, car, house, life, annuity and travel insurance. 332 more words

Strategy & Planning

Sam - 4 Ad Blog

Cravendale – Barry the Biscuit

For serious milk lovers!

Cravendale’s Barry the biscuit campaign is based in an animated world where a biscuit family lives. The biscuits are alive and Barry is the son, he wants to go exploring; but his mum tells him not to swim for too long, but he does anyway and loses his head. 1,794 more words

Strategy & Planning


What a great year of independant consulting. I’ve worked with some fabulous clients and colleagues and helped create greater clarity with customer engagement programs, greater collaboration between resource structures and ultimately improved performance value with agency partners.  128 more words