I can’t say in words how happy this little ad made me

but unfortunately wordpress won’t let me show it here so take a look at it here.

Its done by an advertising agency called Sukle Advertising, based out of the US.

http://www.sukle.com/ and here’s their blog http://sukle.wordpress.com/

Say the words “save water” to somebody in Missouri right now, and they’re likely to (a) laugh cynically, (b) look pityingly at you as though knowing you’d recently been struck, quite hard, in the head, or (c) skip straight to punching you in the face, which would then lead right back to (b).

Missouri’s record rainfall has flooded basements, breached levees, inundated entire towns and promoted a summer chock full of mold and mosquitoes (the Summer of Ugh?). One recent report we heard was that the water table around Springfield had risen seventy feet. That’s two-thirds of a giant man!

But things are considerably different (say, drier) out Colorado way. Water conservation is, of course, a massive issue for the Western States, and over the years Denver ad shop extraordinaire Sukle has done some stellar work for Denver Water. Their latest effort (via the Denver Egotist) is no exception. We love the simplicity of the idea, the ingenious mix of media and message, and the fact that now our tomatoes can feel the thrill of running the rapids before they hit the shopping bag.

So the question is, if advertising can help save water where it’s really needed, can advertising get rid of water where it’s not? Some sort of pipeline to the West made entirely out of snappy headlines and big ideas?

Update:  Even more great water-saving stuff from Sukle.

I love the work that Sukle does. They have a very unique way of getting people to interact with their campaigns.

I live in Denver and I love the work they did for Denver Water. The outdoor/mobile marketing was cool, but when you can get people to put signs in their yard promoting your campaign, you’ve really done something.

Now, they have done it again with another great concept and campaign for an anti-chewing tobacco campaign in Wyoming.  What a great insight: people who chew, collect what my friend Todd used to call  “chewy” in plastic water bottles, demonstrating how disgusting of a habit this is.

Nice work, Sukle.  If I had any money I would hire you.