Blogs about: Super Bowl Advertising
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$1.3 million enough for NPR in Spokane or one ex-CEO
To NPR’s credit, the story comes directly from National Public Radio: According to tax records, buying out former CEO Ken Stern cost the network about $1.3 million. An interesting coincidence is… more →
James McPherson's Media & Politics Blog
$1.3 million enough for NPR in Spokane or one ex-CEO
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James McPherson wrote 4 months ago: To NPR’s credit, the story comes directly from National Public Radio: According to tax records … more →
Word of mouth in the digital world
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Matt Hames wrote 8 months ago: Marketing can promote trial. (This isn’t anything new, but bear with me, because sometimes the … more →
And the winner is...
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kimtrokey wrote 10 months ago: So, there is general agreement, in our area of the ad world at least, that the SuperBowl commercials … more →
Miller's 1-Second Spots: Viewers Blinked, Missed Them
francisanderson wrote 10 months ago: Why So Few Saw Miller’s High Life on NBC Millions of Super Bowl viewers who read about Miller … more →
Denny's Serves Up 2 Million Free Breakfasts
kreuzer33 wrote 10 months ago: Unfortunately, I wasn’t able to get mine but it definitely was a great promotion for Denny … more →
BROADCAST/CABLE
Marauder wrote 10 months ago: BROADCAST/CABLE Super Bowl commercials cost several million dollars, but Hulu received 60 seconds on … more →
Twittering Advertisers Keep Super Bowl Buzz Going
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Scott Testa wrote 10 months ago: Image by usag.yongsan via Flickr Twittering Advertisers Keep Super Bowl Buzz Going Twittering Advert … more →
SUPER BOWL 43: THE BEST OF TIMES AND THE WORST OF TIMES
Marauder wrote 10 months ago: SUPER BOWL 43: THE BEST OF TIMES AND THE WORST OF TIMES Photo: Barton Silverman/The New York Times F … more →
Denny's delivers!
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joshuafleming wrote 10 months ago: For all the hype that comes with Super Bowl advertising, Denny’s delivered better than the res … more →
What You Can Learn from Super Bowl Advertising
Ben wrote 10 months ago: If you watched the Super Bowl, you probably noticed several advertisers using unique URL’s or … more →
A 'stimulating' Limbaugh lesson, and battles in Afghanistan and Tampa
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James McPherson wrote 10 months ago: Normally I have about the same respect for James Carville that I do for Rush Limbaugh. But sometimes … more →
FUEL LINES' Super Bowl "Advertising" Coverage
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Michael Gass wrote 10 months ago: ADVERTISING’S BIG GAME The Super Bowl is not only the Super Bowl for football but also for the … more →
Superbowl XLIII: Ads Will Suck A Bit, Link To Web
francisanderson wrote 10 months ago: There has been a lot of buzz about how for the first time Superbowl ads will be less about warm fuzz … more →
The "Big Game" feels small. Why am I so blase' about the Super Bowl?
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SRP wrote 10 months ago: Bowl half empty? Imbedded URLs! One-second spots! Danica undresses! These are just a few of the head … more →
The cultural shift...
kimrohm wrote 10 months ago: Now more than ever, brand marketing needs to be consumer centric. The media landscape has become s … more →
2008 SalesGenie Ads -- I Think They'll Work
philbernstein wrote 1 year ago: Time to follow up last year’s post on the SalesGenie Super Bowl ads. To start with, a note so … more →
We've Got A Lot Of Common Sense To Deliver
Distiller wrote 1 year ago: Why does my television turn into Animal Planet every time a Super Bowl commercial comes on? As I pon … more →
pepsi builds buzz around silence
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dailybiz wrote 1 year ago: Pepsi has dramatically changed gears for at least on of its Super Bowl spots. The brand that has bui … more →
Super Bowl Advertising -- Another Chance For Experts to Miss the Point
philbernstein wrote 1 year ago: Tuesday’s Wall Street Journal article on first-time Super Bowl advertisers begins this way: Su … more →
