On Friday night, January 15th, Arnette brought Del the Funky Homosapien to Orlando for a special “Funk for Free” show at The Social during Surf Expo.

The event was the talk-of-the-town as 400+ people packed into the club to catch the live performance — with what seemed like just as many people waiting outside to get in.  The line stretched around the corner and down the block all night!

Seven Tiki Spiced Rum hooked up the drinks, and plenty of free Arnette gear was given away.  The Movement kicked things off and Bukue One followed with an amazing performance that got the crowd super fired up.   By the time Del took the stage, the crowd was totally amped and properly liquored up.  The Funkman put on a sick show and absolutely destroyed the place!

“Funk for Free” Part 2 is set to go down on February 3rd during ASR in San Diego.  More info coming very soon…

Thanks to all who stopped by the Surf Expo booth to check out our fins. Here is a photo of the booth setup. Looks like the Stand Up Paddle boards and accessories are a hit this season and True Ames is gearing up to innovate and produce the highest quality fins for your SUP.  Look for the latest in SUP quad fin setup this year, along with shallow water touring fins and more.  For more info on our fins and the latest products visit trueames.com

The crew at BallerStatus reminds you to check out the FREE Del show going down this Friday night in Orlando at The Social.  For all those attending Surf Expo, you aren’t gonna want to miss this one!  Get the full scoop below, including RSVP instructions.

Special thanks to all our homies at the following sites for helping us spread the word: BNQT, Focus, RadCollector, Malakye, FTK, Action Sports Blips, Alliance Wake, Osiris, Wake ‘n Skate and BallerStatus.

NOTE: Due to a massive response, as of 1PM (EST) on Wednesday, January 13th, the RSVP list is now officially CLOSED!

Check out True Ames Booth #331 at Surf Expo 2010

JANUARY 14-16, 2010
Thursday 9-6
Friday 9-6
Saturday 9-5
SEPTEMBER 10-12, 2010
Orange County Convention Center
Orlando, Florida -South Concourse

Intova had a very successful end to the month of August, with an outstanding showing at the Surf Expo. As Intova Sales Representative Andrew Glasco recalls, “Intova witnessed amazing response and interest from industries on the cutting edge of extreme sports looking to incorporate their passions and sports with instant multi media postings.”

With the growth in popularity of online photo and video sharing, an increasing number of extreme sports enthusiasts look for gear that can help them share their adventures with the online community. Intova offers durable outdoor products at low price points, specifically designed to fulfill this need. As Intova Sales Manager Phil Crowe notes, “Moving forward, we need to work the wind/surf/skate/sport industry much, much more. We have tremendous opportunities here!”

Among other exciting news, Intova unveiled the SS1000 camera, a new hybrid concept for waterproof digital cameras. This patent pending design combines traditional deep water polycarbonate housing design with a digital PC board and LCD monitor mounted directly into the housing. Much to the delight of Intova, the SS 1000 proved popular among a diverse range of attendees. “Besides the surf industry, buyers from department stores, novelty catalogs and hunting outfitters stopped by our booth.” says Peter Jubell, an Intova Sales Rep.

Another highlight of the show was the debut of the new H20 Man Extreme waterproof MP3 player. Intova asked Pro-wakeboarder Joe Phillips to test out the player. Watch the video below to see what Joe had to say!

Designed to sit at the nape of the neck, the unique fit of the H20 Man Waterproof MP3 player allows it to be worn comfortably beneath a helmet. The photo below captures Joe Phillips wearing the player prior to hitting the rails at Surf Expo 2009!

Intova Sales Representative, Vance Kalingo (pictured below) also enjoyed hanging out with Joe Phillips at the show, and says Joe’s “success using our MP3 in extreme impacting conditions can be a great sales pusher for buyers in the wakeboarding community, a market that is completely untapped.” Extreme sports enthusiasts can expect to see more of Intova at events like Surf Expo in the future!

GEN X

In the early 90’s Generation X was anti-establishment, anti-parent, anti-authority, and anti-pop-rock.  If the brand you liked seeped into the wardrobe of your parents it was instant death to the brand. The same phenomenon was somewhat true for bands. You wanted to be the only one with the recording of the hottest band.  The parents of the Gen X’er were raised by parents who lived through world wars, the great depression, and hard times.

GEN Y

Then came Generation Y – the offspring of the baby boomers and a kindler, gentler parenting style. Suddenly, it wasn’t so wrong to wear what your parents wore.  You even listened to some of the same music.  With technology came exposure and appreciation for a more eclectic taste. This was fueled by economic prosperity as well. Everyone got a trophy and parents were all right.  Jobs for Gen Y came easy and the Internet boom quickly expedited raises and promotions.  Starkly opposed to Gen X’ers, Gen Y’s listed parents top on the list of best friends.

The stage is now set.

The Airwalk Syndrome will return. Airwalk was a brand on the rise that suddenly ended up in mass distribution channels making it available for your parents to own..and wear….at the same time the youth thought they were on to something special.  Given the same scenario last year, Gen Y’ers may not have disapproved of the mass distribution and still backed the brand.

Dust off Malcolm Gladwell’s “The Tipping Point” and find out more about Airwalk.

Airwalk was a very hip skateboarding shoe company that started in the mid-80s and had consistent sales revenues in the low teens in millions. With a large ad budget promoting a mixture of skate and lifestyle shoes – within three years, sales grew by more than 10 times to $175 million.

This success led to an effort to expand the market, doing deals with major shoe retailers at lower price points to try to entice people with less money to believe the hype. By the end of the decade, Airwalk was filing voluntary bankruptcy with more than $100 million in debt.

Will the recent economic downturn disenfranchise young adults because they don’t get the new car from their folks, they don’t get the quick raise, or the fast promotion, the large allowance, the trust fund, the extravagant prom?  Time will tell.

If teens and their parents both wear your brand and it is accepted, be weary.  Given the economic situation, today’s youth will start relaying on themselves, become a little harder,  more entrepreneurial, and distance themselves from their parents brands even further.   Gen X wanted to shake things up and did. Out of this recession will come amazing things from today’s youth as they start heir own brands because they can’t land a job or get paid enough.

The new is coming.  It’s time to evaluate your distribution and voice and be relevant.

This is a new 6′4″ hull I took up to Sacred Craft in Ventura. It’s made with the R.T. Openface construction for extra flex and spring, same as the Lil Macho board I posted.  Sam George took a liking to this at the show and commented on how it combined the old with the new. That pretty much summed up what I try to do with my boards. Striving to build a better board using common materials, instead of expensive and unsustainable man made exotics. Thanks to my good friend Church for picking this board up. Enjoy!

Kicking off this summer Drew Dougherty and his BXC crew will be the new consulting design team for FOAM magazine. FOAM is a high-quality woman’s fashion, surf culture and music quarterly located in San Clemente, California. “In this state of our industry we’re still hearing hopeful news from brands like FOAM, who are delivering product from the heart. FOAM is evolving into awesomeness because of their passion, commitment and know-how. They’re the real deal.” say’s Dougherty, BXC’s Design Director “I’m excited to be working with this diversely talented crew of femme fatale. We have some fancy shoes to fill. Wish us all luck!”

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About BXC Branding, Advertising & Design:

BXC is a creative marketing design studio for lifestyle brands. Founded in 2005 by veteran action sports branding design director Drew Dougherty. BXC is located in Southern California’s Laguna Niguel, and serves clients from California to Amsterdam. Clients have included O’Neill Wetsuits, Slater’s Kommunity, Giro Snowboarding, Nixon Watches and others. BXC creates ideas that get you attention in places where attention spans usually run short. Have a peek! nicelogo.com

About FOAM Magazine:

FOAM Magazine is the leading fashion and lifestyle magazine speaking to young, creative and independent women living an outdoor, beach-oriented lifestyle. FOAM Magazine is distributed via traditional newsstand and subscription programs, and also through innovative partnerships with key retailers, camps, charities and events. Log on to FoamMagazine.com for more information.

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Click here to download our FREE design portfolio: www.nicelogo.com/download

Surf Expo go to www.myspacemobi.com

This is our 3rd catalog for Kelly Slater’s brand Komunity Project. Not much to say except the bags are sick. Great job Chris. More to come when we have permission to share images.

BTW. We also designed the brand look and feel and logo. Read and see it all here: KOMUNITY BRANDING

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Click here to download our FREE design portfolio:  www.nicelogo.com/download

Présentation générale au Surf Expo 2008, grand salon nautique floridien. Shawn Richman au micro…

It’s the final day at Coterie. Cary Weber, Founder & CEO of Sucker Jeans reports they’ve had a lot of attention around the worlds first seersucker jean. People love the texture and light weight, and they love how Suckers showcase the butt. Coterie caps off a trio of industry shows, including Magic in Las Vegas and Surf Expo in Orlando.  Way to go Team Sucker!

To Beach or Not to Beach?
With summer upon us you would think that spending time on the beach would be the only thing on people’s minds. But to area citizens who have access to the beach year round and visitors coming from around the world its important to be aware of rainy day activities, special events and other great ways to spend a day or night in Daytona Beach, FL.

Did you know that the Cubs play in Daytona Beach each summer? Yep, the Daytona Cubs, a minor league class A team, plays 6 months of the year right at Jackie Robinson Ballpark. Tickets are only $7, so its affordable for the whole family to catch a game.

Another professional sport to check out is indoor football. Daytona is home to the Daytona Beach Thunderbirds, a minor league arena football team. Formerly of the World Indoor Football League, they were added in 2008. Games are held at the Ocean Center and tickets start at $15.

Sports aren’t your thing? 
If you enjoy music, be sure to attend one of the many local concerts held at the Bandshell.  Several organizations host free concerts from June through September, from Rock and Blues to Country, Swing and Classical. You can enter the Bandshell thru the OceanWalk Village from A1A or the overpass from the Parking Garage. There is plenty of parking is available in the Parking Garage on Earl St. Seating is limited so be sure to bring a chair or blanket. Rentals are available as well. Other events taking place at the Bandshell include fireworks from the pier every Saturday night at 9:45 pm until Labor Day.

For an indoor activity be sure to stop by Museum of Arts and Sciences. They are open daily with admission set at: Seniors & Students $10.95, Adults $12.95, and Children (6-17) $6.95. The Planetarium is included with admission. Located on a 90-acre Florida nature preserve, the 86,000 sq. ft. facility is host to over 30,000 objects including the finest collection of American Art in the southeast, the largest collection of Cuban art outside of Cuba, a significant Chinese art collection, and Florida’s prehistoric Giant Ground Sloth. Also on display, is Coca-Cola entrepreneur Chapman Root’s lifetime collection of Americana, including two private rail cars.

For the beach lovers
There is the Boards & Waves Expo on July 12 – July 13, 2008 at the Daytona Beach Resort & Conference Center. It will feature surfboard shaping demonstrations, surfboard painting & artwork, vintage board collections, and a swap meet where consumers can buy, sell, and trade surfboards. In addition to over 60 exhibits, shaping & art demos, surf music, board swap & sale, and plenty of product giveaways, attendees can also win a Ricky Carroll surfboard which will be given away both days of the event. Admission to the Boards & Waves Expo will be $5.00 daily; under 12 admitted free. A portion of the events proceeds will be donated to the Surfrider Foundation.

Also on the beach is the Sun Splash Beach Front Park, next door to the Westgate Harbour Resort, and just one mile from the above sporting and musical venues and 3 miles from the expo and museum. The park is free to the public and has an interactive water fountain, decorative walkways, a shaded playground, picnic areas, restrooms, outdoor showers, two beach access ramps and a Coca-Cola-sponsored “cool zone.” The four-acre facility also provides 95 off-beach parking spaces.

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Surf Expo. 5boards.com and BoardSport.wordpress.com has influenced the average board sport enthusiast throughout the past years.

5boards will be accepting product to be reviewed by our staff, 3rd party riders and random board enthusiasts to ensure that a complete test has been accomplished before giving a final review.

Results and reviews will be posted for 1 year Right Here in this spot which gets over 3,000 hits per day and growing.

Please send product and information about both the product and company to our parent company:

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Here are a couple ads – one for Play Land – that work for surf brands.

Typical surf ad: action shot…team rider in his element…product shot…flavor of the month graphic treatment…

*Sure, there’s no USP, FAB’s, or LOL moments, but it’s creative.

To stand out, change the substance, not the presentation.

copy: "bad day"

*Features, Advantages, Benefits
Unique Selling Proposition
…you know what LOL means.

forsenorse.com

This has to be a great expo when things like this can happen: