Blogs about: Surprise And Delight
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Big Thinking
I went to grandly named Battle of Big Thinking yesterday in London. I particularly liked the presentation by Ian Armstrong (Honda), who’s knowledge of the human brain would have put many surgeon… more →
Word of Moss
Shock and awe on the M6
Alistair Metcalfe wrote 6 days ago: Tebay Services Originally uploaded by lenivor Living in Manchester now, and with my mum and dad (a … more →
Does shipping drive retail WOM?
Colin Brogan wrote 2 months ago: The title of this article “Opinion: Loyalty is more than points programs” on retailcusto … more →
Big Thinking
wordofmoss wrote 8 months ago: I went to grandly named Battle of Big Thinking yesterday in London. I particularly liked the present … more →
Kangaroo better than Lamb?
wordofmoss wrote 1 year ago: Sitting eating a Kangaroo Burger at a lovely gastro pub called Elstead Mill on Saturday I started th … more →
Gordon Brown turning to advocacy?
wordofmoss wrote 1 year ago: According to PR Week, Gordon Brown has turned to advocacy to support his flagging ratings. Each week … more →
Birthday surprise
wordofmoss wrote 1 year ago: Little touches make all the difference! Phoned up my favourite internet bank yesterday to pay a few … more →
Ideas that spread further...win
wordofmoss wrote 1 year ago: A speech by Seth Godin (made some time ago) that I came across today. If you haven’t seen it, … more →
Speakeasy
wordofmoss wrote 1 year ago: I had a fascinating tour of Speakeasy Bars this weekend in New York as part of a quick business tri … more →
What is Brand Advocacy?
wordofmoss wrote 1 year ago: I still get asked regularly – what is Brand Advocacy? I read a case study this weekend in Co … more →
Ignite Conversations
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wordofmoss wrote 1 year ago: This is a video podcast I did this week looking at how you build brand advocacy and word of m … more →
Driving Brand Advocacy
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wordofmoss wrote 1 year ago: The Royal Mail’s research (Marketing Week 17th Jan) highlights the growing importance of Social Med … more →
Brand Butlers
wordofmoss wrote 1 year ago: I recently came across the concept of “Brand Butlers”. It originates from the knowled … more →
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