Tags » Sustainable Branding

7 Strategies For Successful Green Marketing in Travel and Tourism

Credibility is the backbone of any sustainable branding and marketing, writes Jacqueline Ottman (@jacquelynottman) in The New Rules of Green Marketing. But why are brand credibility, authenticity and integrity now more important than ever? 578 more words

Sustainability Communication

How to build a sustainable brand and boost employee morale in the process - Part II

Imagine this if you can. It’s Monday – near the end of August – and following one of the last summertime weekends in Ireland. And boy do you know it. 1,539 more words

Sustainable Living