Tags » Sustainable Brands
The Natural Capital Coalition (NCC) announced this week its selection of two consortia to develop what will be known as the Natural Capital Protocol.
The Coalition says the Protocol will be a global, open source, multi-stakeholder framework for organizations across countries and sectors to understand, measure and value their impacts and dependencies on the natural environment, its finite natural resources and functioning ecosystems; and understand the risks and opportunities presented when natural capital is accounted for in business decision-making. 74 more words
Green marketing the old way is gone, long live the new green marketing. This is my key takeaway from The New Rules of Green Marketing… 838 more words
There are two roles of language – disclosive and representative – and it seems to me that in the worlds of design and innovation only the representative role of language is utilised, normally unconsciously as those involved in design and innovation mostly do not have a background in hermeneutics, the study of meaning. 986 more words
I am very pleased to introduce this in-depth look at both what is leading brands to engage in inauthentic and non-sustainable activities by Gunther Sonnefeld. It is well worth a read as it offers a deep dive into both a look at what is causing these issues, and also how brands can restructure, in order to re-engage with their customers and communities. 3,714 more words