Hoy, gracias a la interné (si, leyeron bien; sin “t” y con acento en la “e”, como dijera una señora de un pequeño lugar algo inaccesible para la tecnología); podemos entrar a realizar una búsqueda de manuales de casi cualquier cosa. ¿Necesitas aprender a bailar para la fiesta de tu oficina? Baja el video que te explica cómo. ¿Te encargaron un proyecto de química para tu retoño? Busca un manual.

En fin. No cabe duda que en la inmensidad del espacio cibernético, me pierdo con tanta información cuando no estoy segura de lo que busco. Bueno, ahí les paso estas páginas donde pueden encontrar ayuda para reparar algo o aprender ciertas habilidades fuera de su alcance:
www.5min.com*
www.sutree.com (metabuscador)*
*Páginas en inglés.

Y ya los dejo, que tengo que leer el manual para cambiar el tubo del lavabo del baño. ¡Ayyyy, pásenme una cubeta!…

In today’s age of fast progress and in a generation with smart and savvy individuals who want to make sure they accomplish as much in their time by multitasking, newspapers are competing against time and machine communications such as with computers and the internet. Much of the extra time in the general demographics of newspaper article readers is now spent online. What the major threat here is that newspapers have to compete against time spent online versus time spent with a traditional newspaper and what value the consumer places against both. In other words, people need to be attracted more to one or the other to choose which one they will use for their source of information and news events. At first my thoughts were on the fact that computers are the new wave of the future and it might be a trend for people to just go online but then I thought about the workforce and companies that hire employees, then thought about schools and their teachers and students, most of them use computers as part of their daily routine and not because they like to but because they have to, so when certain information is needed in regards to current events they can easily click on a browser and log on to a newspaper website instead of trying to drive around and find a stand or wait for the next volume of the paper to arrive at their doorstep.

Although perception of the internet gives the user a certain degree of openness and the right to free information, the internet evolution and its progress has been built upon by corporations that rely on advertising dollars to keep them “afloat”. From the very start of newspapers along with others have had part of their company structure and growth to thank from advertising revenues. Advertisers can now see that newspapers can have big visitor numbers towards their websites just as in the decades before the internet they had true subscribers. This helps the newspapers survive by transitioning their advertising revenues that were typically made from the newspaper classifieds, marketing and the such to transition into the new media format and keep people reading. People still feel conformable on relying these newspapers for bringing them news because they are established entities that have been around from generation to generation so there is a certain degree in which newspapers can count on in regards to customer loyalty and readership for generations to come. I, personally would rather read the news about an event from The Los Angeles Times then some Joe blows blog in the middle of the internet ocean (like me) . Although perception has it that newspapers are bias, intelligent people can count on the fact that reliable newspapers either on the internet or in print will more than likely not have any propaganda attached to their editorials. So part of it is the easy transition from print to digital as far as sales and bringing in revenues and from trust that people still have in newspapers.

I believe that the users-gratification approach should be taken into consideration when trying to identify your market reach and penetration with a film product in order to make it successful. What does this mean? It means that you must take into account all the things that make human curiosity and apply it to your movie when producing/developing it.

The uses-gratification approach is most of the time based upon a four-category human need system that is part into a cognition, diversion, social utility and withdrawal account when the evaluation of an individual approach is carried out.  The first category is the act of the person to simply start knowing something and clearly identify parallels to that knowing or for their own using such as updating on political events that will influence their lives or understanding what is going on and or simple just want to learn and satisfy their human curiosity. Second, diversion which can take on a diversity of forms for an individual such as stimulation activities to that contrast of everyday life or just for relaxation. It could also be an emotional release function which is more complex such as watching a dramatic movie that the person can relate to his or her own life experiences.  Social utility is basically tools or currency communication to initiation an addressing of a certain subject or even. Such as when a person asks you “Did you see that blockbuster movie last opening weekend?” In most cases the initial message is secondary to that of the importance of actual social gathering. The last of the categories is withdrawal which can be a mass media to create a barrier or excuse between other people or activities. Television, radio a book can be used to draw a line between wanted and unwanted communication such as not disturbing someone while watching a favorites show versus someone commenting on a show and the other person agreeing but not continuing the conversation.

Take for example “chick flixs” or love stories, even though they are the same kind of story over and over again most of the time, the demographics are known to attend because of what’s playing in front of your screen and who is next to you eating popcorn…

This basically gives a category to try to simplify some of the drive in which someone might go and see your movie or rent it. That is of course once you have it distributed!

Minorities in television, film and commercials… Well this fall more onto film and television series. As you know the media portrays many minorities in a bad light, you never see them as heros or mixed into scripted shows as the lead as much. This is due to something beyond what we understand as far as research and data analysis approaches that are applied to media communcations because everything in entertainment is a communication, they are trying to tell us something or at least that is what the purpose of watching a film or producing a film product is to make it attract as many people to make as much money. Let us look at the main approaches that most market researchers for the entertainment use…

The “functional” approach bases its data on audience observation and experiences of these individuals such as a questionnaire while critical/cultural research uses a more of broad mass communicative study of culture within the audience. Both approaches may or may not come to the same conclusion based on the communication that is trying to be delivered because the major critical/cultural differences may have an impact on the outcome. The diversity in society and the account of examination of different concepts, ideology, politics and social structure vary greatly when taken on macrolytically and much of the research is aimed at describing these depictions within the society. Many views can be drawn when using a critical/cultural approach such as a something produced with certain characteristics such as a Mexican or a Black man playing a criminal in the entertainment industry, the entertainment industry from data gathered sees this in a functional approach by data gathered from society versus how the audience might see it as insulting and degrading society. Both approaches from either side have viable application in understanding how mass communication effects audience and the society.

You see, it’s not really the filmmakers fault that they CHOOSE to make a mexican, latino actor into a criminal, the research department are the ones that TELL us who the majority and minorities are in a perfect and unperfect world.

I got to see Daniel Johnston perform at the Orange Peel last night. It was AMAZING! He is so talented and inspiring. Wow. It was an incredible show.

He played solo, with a great guitar player, and with a rock band backing him up (the Hymns). His encore was beautiful song about true love. His lyrics and melodies are so brilliant.

I loved that there was a huge crowd (not quite sold out, but close) of all kinds of people there. The crowd’s emotional reaction to the songs was palpable. It was truly moving. There is justice in the music business sometimes, and songs can mean more than packaging.

Jason played fiddle with the first band of the night, Sutree. Sutree is from Asheville, and they play original music, moody and somewhat dark, psychedelic, in the indie rock vein. They’re really good. Jason never ceases to amaze me with his musical versitilty. I have to confess that I missed their set – but I heard it was great and that Jason really tore it up (of course).

A few of the members of Sutree are also in the Labiators, a more hardcore rock band. One time, years ago, Jason and I played a Valentine’s Day show at Vincent’s Ear with the Labiators. I think it was one of those nights that Fisher put together a bunch of bands to play. We were billed as Magic Johnson. I sang a Misfits song, a Led Zeppelin song, and something else I can’t remember. Man, those were the days. Reading the Wikipedia entry about Vincent’s Ear makes me sad. I sure miss that place. But life is change and impermanence, right?

A very special thing happened to me at the end of the night. Jason had to run across the street to get some drums that someone found in an abandoned house that he was buying. He asked me to go backstage to grab his fiddle for him. I opened the door to backstage and there sat Daniel Johnston, smoking a cigarette. He instantly greeted me. Usually when I see famous people in backstage settings I try and leave them be, but Daniel seemed to want to talk. So we did. He was so sweet and charming, though he did seem to get confused at points. Before I told him anything about myself he said, “Good luck with whatever you do. What do you do?” I told him about Mad Tea Party and how we are playing the same festival as he is in November in Louisville – the Good Folk Fest. I gave him a copy of Found a Reason.

I asked him if he was enjoying his tour and he said, “It’s the best ever – you know how you dream about making it big, being a superstar…” then he smiled.

When I went outside, one of the people waiting by the stairs for Daniel’s autograph said, “Are you in Mad Tea Party? I live in Winston-Salem and I see you play every chance I get.”

I went home knowing that anything is possible.

Websites:

FieroEntertainment.com

CastingJoseph.com

FieroCasting.com

LifeAsAStrugglingActor.com

FieroPhotography.info

FieroDesigns

Joey Fiero is a Independent Producer and Filmmaker and a producer for Creative Entertainment Media Inc. (www.CreativeEntertainmentMedia.com) partially responsible for television/film development, acquisitions and business introductions. He Co-Founded GBTVOnline.com a online music network that showcases nothing but the hottest A-List celebrity artists along with fellow actor and producer Stacy Hall.

Mr. Fiero brings more then a decade of experience from within the entertainment industry that expands from the arts trenches to business product development. A graduate of Broadcasting in television combined with his years of experience as early as in his teens, Mr. Fiero prides himself on building long-term, personal relationships in business which he credits as the secret to his success. Joey Fiero formed Fiero Entertainment Inc. In 2006 and is expanding in all areas of the Entertainment Industry from Production and Development to Casting.

In addition to continuing on his career way, Mr. Fiero devotes part of his time to a non-profit foundation; Global Alliance for the Arts & Humanities Inc. This non-profit is designed to give others the training, experience and access of opportunity to pursue “key decision making” careers in the television and film industry.
Business Inquires: JosephFiero@gmail.com

Interesting Video Website SuTree that you can learn from.  You can learn so much from here.  Interestly this and many sites are much better than the management tools used by universities.  Look Blackboard and ecollege have a long way to go if they want to compete with many of the new web2.0 sites.

Dunque, lo scorso 23 Aprile ho scritto questo post: chicche-video-tutorial-a-tutto-spiano; bene…oggi arricchiamo un pò l’argomento con altri utili links!

Vi parlo di SuTree! Un portale che raccoglie una ricca quantità di video didattici che trattano praticamente qualsiasi argomento…se siete informatici non dovete fare altro che cliccare sulla categoria “computers” per avere a disposizioni video tutorials su sistemi operativi (Mac, Windows e Linux), internet, programmazione, etc etc…addirittura nella sezione hardware potete consultare video che vi mostrano come assemblare i componenti di un PC…insomma ce n’è proprio per tutti i gusti.

Il link è il seguente: http://www.sutree.com.

Non è finita qui! Visto che ci siamo vi segnalo altri due links dove reperire video didattici completamente dedicati alla distribuzione Ubuntu:

• http://ubuntuclips.org
• http://screencasts.ubuntu.com

Direi che può bastare…ah! un’ultima precisazione…il tutto è inglese quindi un piccolo sforzo per comprendere un pò la lingua, qualora ce ne sia bisogno, bisogna che lo facciate.

Buona visione.

Definitions of ’symbiosis’ (simbe-osis, -bi-) - The American Heritage® Dictionary

1. symbiosis (n.) A close, prolonged association between two or more different organisms of different species that may, but does not necessarily, benefit each member.
2. symbiosis (n.) A relationship of mutual benefit or dependence

Why don’t we see this more often in the business world?

Companies could benefit greatly by cooperating with one another, especially when it comes to early stage startups where life span is short and resources are limited. Instead, natural selection brings many of these early stage companies to extinction.

Some examples for “Mix and Match” come to mind:

• Israeli Start ups sutree.com and 5min.com who stood up from their stealth mode. There’s a lot of overlap between these two. Sutree brings the content and depth but lacks the friendly interface and easy-to-use navigation offered by 5min.A cooperation between the two would create buzz and most likely extend their air time.

• Another example is the small Israeli company MyPixTrix, clearly an example of a one feature company. Sure, it’s a very cool feature and it might even get some traffic – but wouldn’t it be much better if it was integrated into Webshots or Picasa Albums for example? How about Incredimail? The small company gets the backing and protection of the big one and the killer feature gets the exposure it deserves, which creates value for the community.

• Zlango, the creator of an icon-based language for text messages (ZMS), and Fontip, developer of (FMS) – Font Messaging Service, both work hard to get user adoption (both companies were also founded in Israel). They could cannibalize each other fighting for OEM agreements with service providers, or join forces under the umbrella of the “next generation of text messaging” and start from a much stronger point in terms of developer resources and market share.
• I can go on and on, but I think you got the point by now
  

I might be naive – business Symbiosis happens a lot through biz dev initiatives and M&A deals – but you don’t have to agree with me. When it comes to web start ups, millions of VC dollars are spent trying to get a little slice of a pie and re-inventing the wheel, rather than thinking out of the box to combine forces for the benefit of both the companies and the users.

Special thanks to internet entrepreneur Elizabeth Katz for planting the seeds for this post.