Tags » Target Customer

Personalizing the Brand Through Storytelling

The term “It’s not personal, it’s business” has just been proven irrelevant with today’s presentation about storytelling in business. Storytelling is personal. It’s how people connect to us and brands, and it’s how we choose one brand over other qualified contenders. 281 more words

Gen X as a Target Customer - Part Two | Lydia Mehit

Continuing our discussion of Generation X as our target consumer, we have gathered a variety of facts about our subjects and now need to use those facts to answer the following questions. 1,477 more words

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