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Blogs about: Targeting Women

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Guys, Women Like Humor, But Make Sure THEY Will Think It's Funny.

Aaron Baar, a writer for Media Post News’ Marketing Daily, called a couple of weeks ago to get my opinion on the newest Virgin Mobile TV spots. At the time, I had not yet seen them, so he gave m… more →

She-conomy

Guys, Women Like Humor, But Make Sure THEY Will Think It's Funny. — 11 comments

sheconomy wrote 3 weeks ago: Aaron Baar, a writer for Media Post News’ Marketing Daily, called a couple of weeks ago to get … more →

Tags: advertising during recession, Advertising to Women During Recession, connecting with women, Examples of Bad/Good Advertising, Marketing to Women, Aaron Baar, Media Post, Virgin Mobile TV spots

Brand vs. Discounts - Guys, For Women, It Is NOT All About Price — 1 comment

sheconomy wrote 1 month ago: According to Chris Dickey, in a recent AdAge article, 2010 is the year for retailers to rethink pric … more →

Tags: advertising during recession, Advertising to Women During Recession, Buying Power of Women, connecting with women, Effects of recession, marketing to single women, Marketing to Women, Adage, Brand vs Discounts

Guys, Could Marketing To Women Be As Simple As Playing A Game? Just Might Be.

sheconomy wrote 1 month ago: A new study released this week from Q Interactive and Social Media World Forum reveals that women ar … more →

Tags: Advertising to Women During Recession, connecting with women, Female Business Owners, Marketing to Boomer Women, marketing to single women, Marketing to Women, Women and the Internet, Brands and Women, facebook

Hey Guys, "Name Some More Stuff I Generically Relate To...." — 2 comments

sheconomy wrote 1 month ago: That is one of my favorite lines in this hysterical video, narrated by Sarah Haskins. A clever monta … more →

Tags: Buying Power of Women, connecting with women, Examples of Bad/Good Advertising, Marketing to Women, bad advertising, Kristina Mills, Sarah Haskins, Twocommacopy

Hey Guys, Is Your Female Customer Breaking Up With Your Brand? — 2 comments

sheconomy wrote 1 month ago: I love this video! It’s actually a couple of years old, but it very cleverly shows how disconn … more →

Tags: advertising during recession, Advertising to Women During Recession, Buying Power of Women, connecting with women, Marketing to Women, Social Media, Women and the Internet, Marketing to Women Effectively, men marketing to women

Male Marketers: Would a New Start-Up Magazine Appeal to Women? You Might Be Surprised.

sheconomy wrote 1 month ago: I was humbled and very excited to have been asked to be a regular blogger for B-Metro.com, Birmingha … more →

Tags: connecting with women, Social Media, B. Metro, Birmingham, Joe O’Donnell, Kate Nielson, Liesa Cole, Magazine, Shariff Simmons

Is the Auto Industry a Woman's Nation? — 3 comments

sheconomy wrote 2 months ago: As you know, I closely followed Maria Shriver’s special report: A Woman’s Nation Changes Everything, … more →

Tags: Buying Power of Women, connecting with women, Marketing 2.0, Marketing to Women, Marketing to Moms, A Women's Nation, AskPatty.com, fritz henderson, General Motors

Are Aunts the New Mom? — 5 comments

sheconomy wrote 2 months ago: Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s … more →

Tags: advertising during recession, Buying Power of Women, connecting with women, Marketing 2.0, marketing to single women, Marketing to Women, Marketing to Women Myths, Marketing to Moms, Women and the Internet

Is ATT Missing an Opportunity for an Alley-Oop? — 3 comments

sheconomy wrote 3 months ago: I love this AT&T TV commercial! I have no idea what the media buy is, but I know that I have onl … more →

Tags: Advertising to Women During Recession, connecting with women, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Women Myths, Social Media, Women and the Internet, advertising to women, female media

NBC to Reveal “Eye-Opening Information” About Women’s Buying Power — 1 comment

sheconomy wrote 3 months ago: According to the New York Times, NBC News will devote a significant amount of time and attention, be … more →

Tags: advertising during recession, Advertising to Women During Recession, Buying Power of Women, connecting with women, Marketing to Women, Women and the Internet, Center for American Progress, gfk roper, lauren zalaznick

How Women’s Needs, Online Channels and the Buying Process Converge to Perpetually Market Your Brand. — 4 comments

sheconomy wrote 3 months ago: Women are continuing to flood to the online social networks. But some of you continue to ask: how do … more →

Tags: Blogging, connecting with women, Marketing 2.0, Marketing to Women, Social Media, Women and the Internet, convergence theory, Online Social Channels, Social Networks

Men, Don’t Blink. You Might Miss The Market

sheconomy wrote 3 months ago: I’ve been reading Malcolm Gladwell’s book Blink, which discusses snap judgments and how they are for … more →

Tags: Buying Power of Women, connecting with women, Marketing to Women, Social Media, Abbie Conant, Blink, Malcolm Gladwell, Munich Philharmonic Orchestra, New York Metropolitan Orchestra

Men, The Female Consumer is in Control. Listen or Perish. — 1 comment

sheconomy wrote 3 months ago: “As a result of the Digital Revolution, traditional media are in a stage of dire retrenchment as pre … more →

Tags: Buying Power of Women, connecting with women, Marketing 2.0, Marketing to Women, Social Media, Web 2.0, Women and the Internet, Adage, Bob Garfield

Men, Hard Proof That Social Engagement Equals Higher Revenue. — 7 comments

sheconomy wrote 4 months ago: We have talked many times here about how the way to connect with women is by understanding them, eng … more →

Tags: Advertising to Women During Recession, Blogging, connecting with women, Marketing 2.0, Marketing to Women, Social Media, Women and the Internet, facebook, twitter

Male Marketers, Don’t Tell a Woman She Needs More Time… She Already KNOWS That. — 1 comment

sheconomy wrote 4 months ago: There is much anticipation, including my own, about a new book due out this month, from Michael Silv … more →

Tags: advertising during recession, Advertising to Women During Recession, Buying Power of Women, connecting with women, marketing to single women, Marketing to Women, Marketing to Women Myths, Adage, Harvard Business Review

Men, Are You Comfortably Numb? You Must LISTEN to Women to Connect with Women — 2 comments

sheconomy wrote 4 months ago: When I think about what women want and respond to versus what we see from most advertisers, I am rem … more →

Tags: Buying Power of Women, Marketing 2.0, Web 2.0, Women and the Internet, Connect, Dell, Della, Holly Buchanan, Listen

Men, Women are Different Today. Marketing That Worked in the Past Will Not Work in the Future. — 2 comments

sheconomy wrote 4 months ago: Today’s women are dramatically different. And their shift cannot be categorized by a simple comparis … more →

Tags: advertising during recession, Advertising to Women During Recession, Effects of recession, Marketing to Women, Social Media, Web 2.0, female consumer, Laura Zalaznick, M2W Conference

Social Networking and Women – Continues To Be A Growing Phenomenon — 3 comments

sheconomy wrote 4 months ago: For a company, being a community and sharing creates a higher level of trust in a brand among women. … more →

Tags: Marketing to Women, Marketing 2.0, Advertising to Women During Recession, Blogging, Social Media, facebook, social networking and women, M2W Conference, Lifetime Network

Men, You Need to Understand Women to Connect with Them — 2 comments

sheconomy wrote 4 months ago: Women place more weight on relationships. Because of this, good marketing plans go beyond traditiona … more →

Tags: Marketing to Women, Advertising to Women During Recession, advertising during recession, men and women differences, Connect with Women, understand women, M2W Conference


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