Tags » Targeting

How PR Pros Reach the White House and Other Political Groups

This year’s PRSA Annual conference included an excellent discussion on the various tools organizations use to engage with The Hill.  In this piece, Danny Selnick, SVP of Public Policy and LatinoWire, outlines that discussion as well as the latest research on the communication habits of congressional offices and their staffers.  37 more words

Business Wire

Social Care Performance: Mapped

Recently I’ve been working with the key performance data coming out of My NHS. I noticed that you’re not yet able to look at the data via a map on the My NHS site. 416 more words


Demographic Similarities and Differences in Consumers’ Advertising Recall

In parallel surveys, a marketing research company tested which print advertisements readers remembered most from several English- and Spanish-language magazines. Even as the results revealed some notable similarities across customers segmented according to their native language, they also indicated some pertinent differences that suggested gaps and niches that marketers should aim to fill. 263 more words

Chapter 05: Analyzing The Marketing Environment

LEGO Isn't Making the Pieces Fit

In 2012, LEGO launched the Friends line of products marketed specifically at girls¹. The pink and purple world containing doll-shaped figures that spend time on stereotypically female activities in a suburban setting devoid of male figures was apparently developed after four years of market research. 344 more words

Researchers and partners critique framework to assess environmental impacts of livestock

For the past year, researchers from the International Livestock Research Institute, other research institutes and national partners have been working on a framework to carry out a ‘Comprehensive Livestock Environment Assessment for Improved Nutrition, a Secured Environment and Sustainable Development along Livestock Value Chains.’ On 30 and 31 October, the project team met in Kenya to review progress and the state of the framework. 344 more words


Will UK Consumers Fall for America's 'Black Friday' Wheeze?

Trend Summary: Yet another instance of consumer exploitation has crossed the Atlantic, enticing UK shoppers to fall for the annual ‘Black Friday’ shopping spree.

‘Black Friday’, the Friday following Thanksgiving Day in the USA is seen by retailers – and increasingly shoppers themselves – as the beginning of the Christmas shopping season. 31 more words