Tags » Targeting

Color Discrimination, 10-20-14

Teaching color discrimination to a horse is no easy task.  At least not for me.

I started out with the idea that I would follow the protocol for the chickens that I learned last summer at a Bob Bailey-Parvene Farhoody Chicken Workshop.  1,032 more words

Clicker Training

#MustReadMonday: 'Media Databases: the challenges and the potential in the age of convergence’

As well as being an all round good guy, our Chief Data Office David Fletcher is also pretty smart (er… understatement) David has been applying his smarts to creating the latest IPA report ‘Media Databases: the challenges and the potential in the age of convergence’ which reveals how to extract maximum value from Media Databases… 793 more words

Best Practice for Global Comms

Technology today has made it easy to reach out to customers in other nations and to tke your business to a global level. But there is much more to communicating with people at a distance than simply sending your message into cyberspace. 25 more words

Thought Leadership

Facebook ATLAS: The Next level in Online Tracking

The relaunch of Facebook’s new advertisement management system has sparked privacy concerns as the new version of ATLAS enables the integration of mobile devices.

The platform has expanded Facebook’s tracking capacity, with AdExchanger claiming that ATLAS combines cookies with the unique Facebook ID to track individuals users’ exposure to advertising across sites and apps”. 303 more words

GAJO: Audience targeting platform

Get Mobile. I am delighted to talk with you about a fascinating topic:

Gajo, an audience targeting platform

This topic was held by Dr. Deirdre Hogan, 168 more words


Lockheed Receives Contract for Qatar Apache Targeting and Pilotage Systems

By Lockheed Martin on Wednesday, October 15th, 2014

Lockheed Martin (LMT) received a $90.6 million foreign military sale contract from the U.S. Army to provide Modernized… 262 more words

Defence Talk

Apple revamps mobile ads with retargeting options


Apple’s release of its new mobile operating system last month came with an overlooked gift for marketers: the ability to retarget ads based on users’ in-app browsing behaviors. 99 more words