Digg’s Co-founder Kevin Rose gets interviewed by techcruch…

Just watched this interview and thought umm, why not just put it up here so you all can watch it ..right??

Let me know if you like it.

The Credibility of a product is absolutely critical, whether it is coming from a brand-new startup, or an established corporation. There is a great deal that goes into the Credibility of a product, from the people that hype it, to its visual presentation. However, there are a few basic elements that go directly to the foundational aspects of product Credibility upon which the rest of the product’s truthfulness is built.

Quick-UX provides for the rapid, simple and quantifiable assessment of a product’s User Experience (UX). In answering the question of Usefulness, "Should I use it?" the sub-category of Credibility is one in the frequent discussion of cautious engagement, especially in the ever increasing, in both frequency and size, waves of introductions of online products.

Establishing and maintaining Credibility is the removal, or minimization of concerns arising from these types of questions. Many elements (design, accuracy, usability, timeliness, advertising, etc.) contribute to the positive, or negative, perception of overall product Credibility, but for Quick-UX’s evaluation we assess only the most elemental. For a refresher of the Quick-UX Credibility Rubric visit: Quick-UX & Credibility: Do you believe?

Tech Blogs

One field, in particular, stands out when talking about Credibility. That field is the news. How better to have a discussion on Quick-UX and Credibility than to see it in action, applied to products that deliver the, hopefully trustworthy, news.

Today, we will take an interesting look at the first of a set of three Technology and Web Blogs with Average Credibility values, from 0.45 – 0.625.

Example 1: TechCrunch

TechCrunch establishes a baseline against which many other online tech/web news sources can be compared, from its (somewhat) recent redesign to improve such aspects as Usability and Desirability, to its Credibility.

This product, beyond the fact of not presenting any obvious typos, has taken some positive strides in bolstering its Credibility.

The easy to locate Contact page…

… clearly provides both form and email contact information for tips, suggestions, and company profiles.

About Us

The About Us page is outstanding, from the brief history of the company…

… to the presentation of scale and larger scope of the Crunch Network community…

… to, even more importantly, the TechCrunch team.

There are pictures and bios for almost everyone on the team, providing a tangible sense of the real people behind the company, allowing for the product’s users to put a face, and a credible biography, to the name.

Some team members provide LinkedIn information, others Flickr pictures or a link to a Twitter account. The diversity of content creates a more organic, more sincere environment and product tone.

However, one elemental component missing is any means to truly connect directly with any one of the individuals — to discuss issues or just connect with the real person.

Should do

TechCrunch, with a Quick-UX Credibility value of 0.45, represents a great example of how Quick-UX Credibility can set a baseline for comparison between companies, or a directional focus for a product’s self-improvement. Many other elements can come into play, depending on the market space of that product. Credibility can grow or shrink based on such additional factors as the generated content as well as the product’s community participation

However, for someone new to the product, trying to determine how Credible the news is and the flavors of biases behind the stories and site, TechCrunch would greatly benefit from building a stronger foundation of Credibility, starting with these basic elements…

• Provide telephone contact information, to complement the already provided basic contact information,
• Display a physical office address, showing that the company exists in the real world, especially since it now really does,
• Provide a more robust means by which the individuals behind the company can be contacted directly.

Quick & Useful

Quick-UX Credibility is a measure of the starting point, the foundation of a product’s Credibility. How products, and the people behind them, strengthen, or erode, their trustworthiness through their subsequent actions governs the Credibility imparted to the product’s consumers over time, through extended exposure to the product. However, this extended exposure is only achievable after these products have successfully enticed and converted their visitors into returning readers, by way of a comprehensive User Experience, in significant part due to an initial demonstration of sound and, in these examples, Average Credibility.

Over the next few weeks I will be exploring and ins-and-outs of Credibility, walking through real-world examples of the Quick-UX evaluation of Credibility …

No Credibility
Barely Low Credibility (part 1, 2, 3)
Solidly Low Credibility (part 1, 2)
Average Credibility & Tech News (part 1, 2, 3)
More Average Credibility (part 1, 2)
High Credibility

Update: Renewed Pogby
Update: Likexo

Quick-UX Credibility, In Conclusion

Subscribe now (click here) to make sure you don’t miss any part of this series exploring the Usefulness and Credibility components of Quick-UX, the quick and easy method of generating quantifiable and comparable metrics representing the understanding of the overall User Experience of a product, as well as other insightful posts from The Product Guy.

Enjoy!

Jeremy Horn
The Product Guy

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Back of the Box:

This innovative marketing campaign is courtesy of AirBed & Breakfast, the peer-to-peer room finder for travelers.

Erick Schonfeld, of TechCrunch, explains how cereal came into play: “What does this have to do with AirBed & Breakfast? To promote the service, the startup is encouraging people across the country to put up get-out-the-vote volunteers for each campaign. Hosts can order a box of whichever cereal they prefer and serve it for breakfast. Except each box costs $39, and the company only made 500 of each.”
I wonder if we predict the election based on how many of each sells…

Two days ago, on Friday July 25, I went to the TechCrunch August Capital party at August Capital’s hq in Menlo Park. The event was a social, networking party held on the massive backyard/porch area of August Capital and had some of the heaviest hitters in the valley there. I was able to meet founders and key members of companies like Digg, Pandora, google, facebook, etc. as everyone was just walking around, open to sharing ideas with anyone. Even cooler though were the tons of people representing very young startups. It was incredible to walk around and just feel the excitement in the air as these people could not stop talking about what they do and listening to what ideas others were working on. As I graduate next year, I’ve been thinking a lot about what I want to do after May, and after being immersed in a crowd like that, where people are so passionate about their lives, jobs, and possibility to change the way the world operates, I know that’s the path I eventually want to walk down. It’s hard to try to put onto words the feeling in the air at that event – created by hundreds of slightly intoxicated and brilliant entrepreneurs, PR people, traditional media enthusiasts, millionaire(and billionaire) investors looking for the next big ‘thing,’ and representatives from internet giants sniffing out up and coming competition. It was just pure, positive, and innovative energy.

It was mind boggling to see all these people walking around with the names of their companies scribbled on name tags and thinking a few years from now, these could be the most recognizable names in America – the next facebook, myspace, pandora, etc. Oh, talking to Chamillionaire and his manager for a while definitely adds to the ‘interesting’ factor – it was awesome to hear how they’re trying to utilize a lot of this new tech/social spaces to build his brand prior to the new album release. Though I don’t feel “catch me riding dirty in menlo park” has the same ring to it as the original.

Lesson learned: life after graduation doesn’t have to be like working in Office Space where you have to beat the pulp out of copy machines while blasting hardcore rap in order to release pent up frustration. There are so many exciting ventures out there that don’t have to make what you do feel like a ‘job’ – and make you a ton of money as well.

Nyhetsbyrån AP har hittat på egna regler för hur mycket man får citera deras artiklar och material i exempelvis blogginlägg. De tycker att upp till fyra ord är ok, därutöver anser de att man ska betala för sig, med en första tariff på $12,50.

Hela historian började rulla i och med att webbplatsen Drudge Retort fick flera så kallade DMCA takedown notices.

Nu har AP själva gått i fällan och blivit ägda i och med att de i sin egen rapportering kring frågan, har citerat Michael Arrington på Techcrunch med 22 ord ur hans policy kring AP-texter. Således har Arrington bett sina advokater kontakta AP med en uppmaning att ta bort texten och betala $12,50 helt i enlighet med deras egna bisarra syn på upphovsrätt.

And hilarity ensues…