Tags » Television Commercials

Remember those irritating courtship couples from the Airtel commercial. Their discussion on the separate veg and non-veg section on a night before their wedding, the selfie marathon on IM and their other disastrous all-night talks.   513 more words


QSR Marketing: How to increase your TV GRPs with little money

Here is the single most effective way to effectively increase your TV GRPs.

Invest in your TV creative!!

It’s simple.  Hear me out.

As old school as it may sound, in QSR, TV is still your workhorse media to drive traffic to your stores.  344 more words

Joe Johnson

Ovation: Radio Shack’s Back-To-School “Protection Plan” Commercials.

Nowadays, I don’t watch many commercials on television.  As long as the batteries in my remote control are relatively fresh, I can usually zoom past all the advertisements in a program that I’ve recorded and I’m learning to ignore them when I’m watching something “real time” or, as we call it at our house, “live”.  313 more words



In the late 70′s, I was a writer at D’Arcy, MacManus & Masius in St. Louis, working mostly on the Budweiser account.

We were shooting on location at an “authentic”, blue collar bar in LA (despite its authenticity, it had been styled and dressed to the point that its regular customers would’ve scarcely recognized it) and, since the folks who ran the place didn’t want to shut down during prime business hours, we were shooting really late at night. 325 more words


Thinspite of It All

Okay, let’s say you’re a large corporation that has dumped a lot of advertising money into a campaign that features a some what famous, food celebrity that just had the newest season of their cable show pulled because said dumb ass suggested people eat a bag of shit or kill themselves over their disagreement with his choice of a hashtag phrase on twitter. 197 more words

Television Commercials

QSR Marketing: Increasing your TV buy with :15 second “bookends”

Two ways :15 second “bookends” can help you compete against the McGiants.

As a regional QSR you obviously don’t have the media budget to compete against the national chains that receive the economies of national, network buys and also supplement those national buys with spot market placement. 462 more words


Sneaky Drug Dealers

As many of you know, I normally try to be lighthearted and humorous to counteract some of the intense subjects about which I write my novels.  298 more words