A big mistake in testing is to overlook variables inside and outside of the test that impact results. In an ideal test, the only variables would be the ones you are testing on your page. That usually … more →
Billy's BlogBilly Shih wrote 1 year ago: A big mistake in testing is to overlook variables inside and outside of the test that impact results … more →
Billy Shih wrote 1 year ago: Having great testing technology puts a lot of power in your hands. You can test anything and everyth … more →
Billy Shih wrote 1 year ago: Would you believe that? And if it were true, would it really mean anything to you? It shouldn’ … more →
Billy Shih wrote 1 year ago: Without knowing it, people might assume that there’s only one method to multivariate testing. … more →
Billy Shih wrote 2 years ago: One common concern with optimization is that testing content will bring down SEO. In actuality, test … more →