Tags » The Back Story

How the Dr Pepper product group produced a 13-week syndicated TV series and lived to tell the tale.

Sent to us by Joe Tilli.

Here is a little tale about how a bunch of us on the Dr Pepper business lived the brand’s… 1,083 more words

Winter 2014-15

Hanging on the Gallos

Chapter 5 from Fred Goldberg’s new book (that’s Fred in 1981) 9,887 more words

Winter 2014-15

The TWA Account - Roger Chiocchi

Y&R got the TWA business in the mid-1980s, right after financier/leveraged-buyout-artist, Carl Icahn, bought the airline. It was not a fun account.

Soon after we began, it became abundantly clear why Icahn was so rich: 1,201 more words

Winter 2014-15

The "wonderful little trade campaign" that did...

By Matthew G. Crisci

I had just finished a cup of morning caffeine when the phone rang. It was the unmistakably raspy voice of Ed Ney… 1,832 more words

Winter 2014-15