Blogs about: The Business Story

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What's a business modeler?

DrAlanRae wrote 4 months ago: One of things I always have a problem is to come up with a compelling story that covers the range of … more →

Tags: Small Business Marketing, Vision and Branding

Keeping Score - Part 1

DrAlanRae wrote 5 months ago: Here’s the next extract from my e-book 20 business stories – hope you like it – Yo … more →

Tags: Small Business Marketing, Strategic thinking, Business growth issues

A truly organic birthday2 comments

DrAlanRae wrote 10 months ago: I don’t usually talk much in here about our company’s trading activity but today we have something t … more →

Tags: Small Business Marketing, Business growth issues, Business Start-up issues, fun or inspirational stuff, Small Business, Add new tag, organic produce, Soil Association Certification, Sussex organic vegetables

What's the weather like?1 comment

DrAlanRae wrote 1 year ago: It’s no use having a good story if no-one wants your product. You have to be in tune with whe … more →

Tags: Small Business Marketing, Marketing, Business growth issues, marketing strategy, Innovation

What’s your story? - Linking your values to the market

DrAlanRae wrote 1 year ago: Your Brand encapsulates your promise to the market. Most of us are in business because we have a pas … more →

Tags: Small Business Marketing, Vision and Branding, Strategic thinking, Internal Branding, Business growth issues

Business for Free Spirits

DrAlanRae wrote 1 year ago: Being a free spirit means living life on your own terms. This means you need to know how to earn an … more →

Tags: Small Business Marketing, Vision and Branding, Business growth issues, Business Start-up issues, fun or inspirational stuff

Who are you and what are your values - foundations of your Brand3 comments

DrAlanRae wrote 1 year ago: Setting up in business is all about following your passion – for some people its money but for most … more →

Tags: Marketing, marketing strategy, Small Business Marketing, Strategic thinking, Vision and Branding

Rolling your own mythologies1 comment

DrAlanRae wrote 1 year ago: Every so often in here I like to share with you something that I think is an outstanding use of imag … more →

Tags: fun or inspirational stuff, Innovation, Online Marketing, Small Business Marketing, Vision and Branding

What will it take to be competitive in 2020

DrAlanRae wrote 2 years ago: The DTI and the Regional Development Agencies are (rightly) concerned about the perceived inability … more →

Tags: Strategic thinking, Barriers to Business, Business growth issues

Is disobedience a core competency?2 comments

DrAlanRae wrote 2 years ago: I’ve always been interested in what makes some people able to take the decision to “walk … more →

Tags: Strategic thinking, Barriers to Business, Business growth issues, Business Start-up issues

“Conversation, Collaboration and Aggregation”1 comment

DrAlanRae wrote 2 years ago: Small companies want to seem bigger and more successful than they really are. They’re very good at m … more →

Tags: Online Marketing, Small Business Marketing, Strategic thinking, Internal Branding, small business marketing tools, Marketing, Internet Marketing

Live R&D - Buy BusinessWise on 25th May on Amazon.co.uk.6 comments

DrAlanRae wrote 2 years ago: As one of the 19 authors of BusinessWise ( I wrote the chapter on marketing) , I would like to tell … more →

Tags: Business Books, copywriting and PR, Marketing books, Marketing Offers, Marketing Systems, Online Marketing, Shameless Plugs, Small Business Marketing, small business marketing course


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