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Blogs about: The Coffeeboys

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New Blog Address...1 comment

John Richardson wrote 10 months ago: Hi We have now moved this blog over to our dedicated server at: www.thecoffeeboys.com/blog At the mo … more →

Tags: Hugh Gilmartin, Johnnie Richardson

The number one key to avoiding the "credit crunch"...7 comments

John Richardson wrote 1 year ago: Today The Coffee Boys move into the funky new Web 2.0 world – we’re getting down there w … more →

Tags: Coffee boys, credit crunch, Johnnie Richardson, Marketing, Training, Web 2.0

Are you living in denial?1 comment

John Richardson wrote 1 year ago: When we first set up our businesses we are 100% convinced that we can and will do a better job than … more →

Tags: Customer experience, Johnnie Richardson, Denial

Tales from New York 1 - How well do YOU target YOUR customers?4 comments

John Richardson wrote 1 year ago: I’m just back from nearly three weeks in the US and spent considerable time in New York … more →

Tags: Cafe, Coffee, Coffee Marketing, Johnnie Richardson, Selling, Abercrombie and Fitch, fifth avenue, New York

So what?3 comments

John Richardson wrote 1 year ago: Why are you doing what you do? What is the outcome? What are you slogging away day to day for? Most … more →

Tags: 343932, Profit, Johnnie Richardson, So What

What are the "Reasons Why" your customers visit you?7 comments

John Richardson wrote 1 year ago: I’m increasingly obsessed with this concept since it applies to such a large extent in so much … more →

Tags: Cafe, Coffee, Coffee Marketing, Johnnie Richardson, Profit

How well do you react to external factors?

John Richardson wrote 1 year ago: Tomorrow evening in the US Starbucks are closing all their stores to retrain their baristas.  They … more →

Tags: Coffee Klatch Roasting, Howard Schulz, Johnnie Richardson, starbucks, Viral marketing

Give your customers a "reason why"...5 comments

John Richardson wrote 1 year ago: On Sunday and Monday of this week Hugo and I were speaking at the Hotelympia show in London.  Ultima … more →

Tags: "Reason why" marketing, Coffee, Coffee Business, hotelympia, Hugh Gilmartin, Johnnie Richardson, Profit, starbucks

How coherent is your branding?7 comments

John Richardson wrote 2 years ago: Coming through Edinburgh airport for the second time in as many weeks I was again struck by just how … more →

Tags: Branding, Cafe, cafe nero, Coffee, Coffee Marketing, Johnnie Richardson, West cornwall pasty

Uniqueness versus customer uncertainty...2 comments

John Richardson wrote 2 years ago: (Sorry – long winded post alert.  But please bear with me.) I was passing through Edinburgh la … more →

Tags: Coffee, Cafe, Johnnie Richardson, starbucks, Systems, Caffé nero, Buddha, customer pychology, Oliver Burkeman

Buddha, spaghetti sauce and coffee8 comments

John Richardson wrote 2 years ago: “Believe nothing just because a so-called wise person said it. Believe nothing just because a … more →

Tags: Buddha, Cafe, Coffee, Coffee Marketing, Johnnie Richardson, Malcolm Gladwell, spaghetti sauce

Some facts about the business of coffee2 comments

John Richardson wrote 2 years ago: According to a recent Mintel report the market for branded coffee shops will increase by 52% from 20 … more →

Tags: Coffee, Johnnie Richardson, starbucks, Coffee Marketing, Systems, Howard Schulz, Mintel, Caffé nero, costa coffee

The £100k Cup of Coffee4 comments

John Richardson wrote 2 years ago: When a typical small customer enters your business you should see £100,000 stamped on their forehead … more →

Tags: Profit, Hugh Gilmartin, Coffee Marketing, Referral

The death of passion...14 comments

John Richardson wrote 2 years ago: The death of passion and the initial obsession to create a truly outstanding business is a horrible … more →

Tags: Coffee, Cafe, Johnnie Richardson, Coffee People, Systems

The five words that trap most owners in their business… (part two)3 comments

John Richardson wrote 2 years ago: “You have to be there…” It’s nonsense for so many reasons. But obviously at … more →

Tags: Coffee, Cafe, Johnnie Richardson, starbucks, Systems, Michael Gerber, Howard Schulz

The five words that trap most owners in their business... (part one)

John Richardson wrote 2 years ago: …are: “You have to be there!” These five words were repeated to me by a potential … more →

Tags: Coffee, Cafe, Johnnie Richardson, Systems, Michael Gerber

The Question is more important than the Answer1 comment

John Richardson wrote 2 years ago: Today I met a very sharp restaurateur who is in Day 3 of his new Italian Restaurant on Belfast’s tre … more →

Tags: Hugh Gilmartin, Coffee People

Do your customers really know what you do?2 comments

John Richardson wrote 2 years ago: One of the things I preach endlessly to clients is to make a big issue out of stories. To keep the c … more →

Tags: Coffee, Cafe, Profit, Johnnie Richardson, Selling, Coffee Marketing, Coffee People, mcdonalds

"Finally" from me too.1 comment

John Richardson wrote 2 years ago: One of my mantra’s over the years has been the famous 4 rules of referral …. all you ever need to do … more →

Tags: Coffee, Hugh Gilmartin, Coffee Marketing, Coffee People


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